B2B Marketing Director — Demand & Pipeline Growth

Purchasing Power, LLC; Atlanta (GA); Hybrid; USD 140,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Comprehensive benefits

401k Retirement Plan

Paid Time Off

Career Development

Employee Purchase Program

Job summary

Purchasing Power, LLC is seeking a Director of B2B Marketing to drive growth across employer and partner bases from our Atlanta HQ. You will own demand generation, lead optimization, and integrated campaigns in collaboration with Sales and Account Management.

You will guide GTM messaging, segmentation, and measurement, partnering with the client marketing team to align with ICPs and buyer personas while leveraging AI tools to streamline content and workflows.

Qualifications

• 8–10+ years of B2B/client marketing experience.
• Experience leading demand generation and pipeline growth.
• Strong analytical and communication skills.
• Familiarity with Salesforce and Marketo.

Responsibilities

• Own demand generation strategy across digital, paid, email, content, and events.
• Optimize lead acquisition, conversion, and pipeline velocity.
• Manage and improve MQL performance.
• Refine GTM, messaging, and value proposition aligned to ICP and buyer personas.
• Lead end-to-end campaign development (strategy → execution → measurement).
• Oversee website strategy, SEO, and CRO aligned with campaigns.

Skills

Demand generation

Pipeline growth

Integrated marketing

Data analysis

Cross-functional collaboration

Education

Bachelor’s degree in business or related field

Tools

Salesforce

Marketo

Job description

Purchasing Power, LLC is seeking a Director of B2B Marketing to drive growth across employer and partner bases from our Atlanta HQ. You will own demand generation, lead optimization, and integrated campaigns in collaboration with Sales and Account Management.

You will guide GTM messaging, segmentation, and measurement, partnering with the client marketing team to align with ICPs and buyer personas while leveraging AI tools to streamline content and workflows.