Director of B2B Marketing

Prog Leasing, LLC; Atlanta (GA); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Hybrid work model (Onsite/Offsite)

Comprehensive benefits: medical,Dental

401k Retirement Plan

Paid Time Off

Career Development

Employee Purchase Program

Job summary

Progressive Leasing is seeking a Director of B2B Marketing to drive demand generation, lead nurturing, and pipeline growth across employer and partner programs. You will partner with Sales, Enablement, and Account Management to build practical campaigns and measure revenue impact.

Based in our Atlantic Station office in Atlanta with a hybrid schedule, you will own end-to-end campaigns, optimize MQLs, and refine GTM messaging aligned to ICP and buyer personas.

Qualifications

• 8-10+ years of B2B client marketing experience.
• Proven experience leading demand generation and pipeline growth.
• Strong understanding of integrated marketing strategy.
• Data-driven mindset with strong analytical skills.
• Proficient in Salesforce and Marketo.
• Strong written and verbal communication skills.

Responsibilities

• Own demand generation strategy across digital, paid, email, content, and events.
• Optimize lead acquisition, conversion, and pipeline velocity.
• Manage and improve MQL performance.
• Refine GTM messaging and value proposition aligned to ICP and buyer personas.
• Develop and oversee B2B marketing campaigns with clear metrics and reporting cadence.
• Lead end-to-end campaign development from strategy to execution to measurement.
• Ensure integrated execution across channels (digital, content, paid, partner).
• Oversee campaign reporting and performance optimization.
• Oversee website strategy and optimization aligned with campaign messaging and SEO.

Skills

B2B marketing

Demand generation

GTM strategy

Analytics

Salesforce

Marketo

Communication

Leadership

Education

Bachelor's degree in business or related field

Tools

Salesforce

Marketo

Job description

Progressive Leasing is a leading provider of in-store and e-commerce lease-to-own solutions. With more than 20 years in FinTech, we've grown from start-up to industry leader by innovating, simplifying, and valuing people. We are a subsidiary of PROG Holdings (NYSE: PRG), a FinTech holding company with three business segments: Progressive Leasing, Purchasing Power (a leading employee purchase program for consumer products and services using payroll deduction), and Four, a Buy Now Pay Later (BNPL) platform.

We're looking for a Director of B2B Marketing to help drive growth across Purchasing Power's employer and partner base. You'll work in close partnership with Sales, Sales Enablement, and Account Management to build practical, effective programs that drive new business and engage efforts with our existing clients and partners.

The person in this role will own the day-to-day integrated marketing efforts across demand generation, lead generation, digital campaigns, content, and all nurturing efforts, driving measurable pipeline growth and revenue impact. They will partner closely with the client marketing team to ensure the lead generation efforts align closely with engagement and retention efforts.

This is a hybrid role based out of our Atlantic Station office in Atlanta, with a few onsite days each week to collaborate with Sales, Account Management, and cross-functional partners.

WHAT YOU'LL WORK ON:

• Own demand generation strategy across digital, paid, email, content, and events
• Optimize lead acquisition, conversion, and pipeline velocity
• Manage and improve MQL performance
• Work closely with the head of marketing to refine our GTM, messaging, and value proposition and frameworks aligned to ICP and buyer personas
• Refine existing nurture journeys, client journey mapping, and create appropriate segmentation strategies Develop and oversee B2B marketing campaigns that drive measurable results including defining success metrics and setting a clear reporting cadence.
• Lead end-to-end campaign development (strategy -> execution -> measurement)
• Ensure integrated execution across channels (digital, content, paid, partner)
• Oversee campaign reporting and performance optimization
• Oversee website strategy and optimization, ensuring alignment with campaign messaging, ICP targeting, SEO best practices, and conversion rate optimization
• Establish clear performance dashboards tied to revenue outcomes
• Continuously test and optimize campaigns for efficiency and effectiveness
• Use AI-enabled tools when helpful to streamline content development, summarize insights, and improve workflow efficiency - so we can move quickly without sacrificing quality.

WHAT YOU BRING:

• 8-10 + years of B2B/client marketing experience (bonus if within fintech, financial services, benefits, or employer-focused products).
• Proven experience leading demand generation and pipeline growth
• Strong understanding of integrated marketing strategy
• Data-driven mindset with strong analytical skills
• Proficient in Salesforce and Marketo
• Strong written and verbal communication skills, and the ability to translate strategy into clear plans and messaging.
• Organized, detail-oriented, and able to manage multiple workstreams at once.
• Bachelor's degree in business or a closely related field, or equivalent relevant experience.
• AI-enabled tools are already part of how work gets done across our organization, and their use will continue to expand over time. We value people who are curious, adaptable, and open to learning as roles and workflows evolve.

WHY THIS ROLE IS UNIQUE:

You'll sit at the intersection of client growth + marketing execution, working directly with the teams closest to revenue.

You'll help modernize and scale PPC's B2B client marketing foundation - campaigns, events, communications, and measurement.

You'll have real ownership and visibility, with the ability to shape how PPC shows up with employers and partners as we grow.

WHAT WE OFFER:

• Hybrid work model (Onsite/Offsite)
• Comprehensive benefits: medical, dental, vision, company paid Basic Life/AD&D
• 401k Retirement Plan
• Paid Time OffCareer Development
• Employee Purchase Program

Progressive Leasing welcomes and encourages diversity in the workplace. We do not discriminate in any aspect of employment on the basis of race, color, religion, national origin, ancestry, gender, sexual orientation, gender identity and/or expression, age, veteran status, disability, or any other characteristic protected by federal, state, or local employment discrimination laws where Progressive Leasing does business.