Director, Analytics & Insights - Media ROI Leader

CROSSMEDIA; New York (NY); Hybrid; USD 125,000 - 155,000; Full time

Benefits offered by this job

Hybrid work model

401k with company match

Healthcare benefits

Paid sabbatical

Flexible PTO

Job summary

Crossmedia is seeking a Director to join its analytics and business intelligence team in New York. You will lead development and implementation of analytics solutions to evaluate and optimize marketing performance across channels, guiding clients in understanding media ROI and decision-making.

The role demands strategic thinking, client-facing leadership, and hands-on modeling activities. You will mentor analysts, collaborate with planning and strategy teams, and advance reporting/dashboards

Qualifications

• 5+ years of data analytics experience, ideally in a media agency setting.
• Experience crafting measurement and optimization frameworks and test-and-learn agendas.
• Experience with marketing mix modeling and other media measurement forms (MTA, brand lift).
• Strong understanding of media channels and how they drive business results.
• Ability to synthesize complex outputs into client-ready insights.

Responsibilities

• Act as a Redbox lead across assigned accounts, guiding measurement initiatives.
• Build relationships with client leads across media, analytics, and brand teams.
• Collaborate with internal teams to understand client KPIs and goals.
• Translate modeling outputs into clear business recommendations.
• Lead MMM best practices and vendor partnerships.
• Manage and mentor a team of analysts and managers, fostering growth.
• Train the team on measurement, dashboards, and client presentations.

Skills

Data analytics

Media analytics

Marketing mix modeling

Python

R

SQL

Communication

Project management

Leadership

Storytelling

Education

MA or BA in quantitative field

Tools

Python

SQL

R

Job description

Crossmedia is seeking a Director to join its analytics and business intelligence team in New York. You will lead development and implementation of analytics solutions to evaluate and optimize marketing performance across channels, guiding clients in understanding media ROI and decision-making.

The role demands strategic thinking, client-facing leadership, and hands-on modeling activities. You will mentor analysts, collaborate with planning and strategy teams, and advance reporting/dashboards