Director of Media Analytics & Insights

CROSSMEDIA; New York (NY); Hybrid; USD 160,000 - 230,000; Full time

Benefits offered by this job

Hybrid work options

PTO

Healthcare

401k with match

Sabbatical

Parental leave

Training programs

Burger days

Job summary

Crossmedia in New York is seeking a passionate Director to join Redbox, Crossmedia’s analytics and business intelligence team. You will lead analytics solutions to evaluate and optimize marketing performance across channels, guiding clients and driving ROI.

As a senior team member, you will partner with the Group Director to shape measurement strategy, roll up your sleeves on MMM, MTA and data visualization, and translate complex data into actionable client insights for a high-profile portfolio.

Qualifications

• 6+ years in media analytics and business intelligence, focusing on measurement strategy.
• Experience crafting tailored measurement and optimization frameworks and test–learn agendas across multiple verticals.

Responsibilities

• Lead analytics solutions to evaluate and optimize marketing performance across channels.
• Partner with client leads and internal teams to translate data into actionable insights.
• Guide MMM/MTA development, dashboarding, and reporting for high-profile clients.
• Mentor and develop analysts, fostering growth in technical and storytelling skills.

Skills

Media analytics

Measurement strategy

MMM/MTA

Brand lift

Incrementality testing

Stakeholder mgmt

Python/R/SQL

Tools

Python

R

SQL

Job description

Crossmedia in New York is seeking a passionate Director to join Redbox, Crossmedia’s analytics and business intelligence team. You will lead analytics solutions to evaluate and optimize marketing performance across channels, guiding clients and driving ROI.

As a senior team member, you will partner with the Group Director to shape measurement strategy, roll up your sleeves on MMM, MTA and data visualization, and translate complex data into actionable client insights for a high-profile portfolio.