Director, Analytics & Measurement (Hybrid – NYC)

Crossmedia, Inc.; New York (NY); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Hybrid work model

Flexible PTO/Annual leave policies (U

Sponsored healthcare options

401k with company match

Paid sabbatical

Parental leave

Life milestone recognition

Happiness Fund

Cell phone reimbursement

Student Loan payment plan

Learning & Development

And burgers

Job summary

Crossmedia is seeking a passionate Director to join its analytics and business intelligence team in New York. You will lead development and implementation of analytics solutions to evaluate and optimize marketing performance across channels, guiding clients in ROI decisions.

As a senior team member, you will collaborate with the Group Director, oversee MMM and MTA outputs, design analytics frameworks, create dashboards, and translate data into actionable insights.

Qualifications

• 6+ years’ experience in media analytics and business intelligence, with a focus on measurement strategy.
• Experience crafting tailored measurement + optimization frameworks and test + learn agendas across multiple verticals or lines of business.
• Experience with marketing mix modeling (design, interpretation, strategic application) with experience across other forms of media measurement (MTA, brand lift, incrementality testing)
• Strong understanding of media channels (traditional, digital, retail, and commerce media) and how they drive business results.
• Experience with floodlight-based connections and measurement ideal
• Experience with statistical modeling platforms/tools (e.g., Python, R, SQL) a plus, but storytelling and strategy skills are equally critical.
• Ability to synthesize complex technical outputs into clear, client-ready insights.
• Highly effective project/team manager: Has solid organizational skills including attention to detail and multitasking agility
• Reliable & responsible: can steward the analytics team day to day and help manage workflow. Manage across multiple projects, tools, clients, deadlines.
• Excellent collaborator & communicator. Used to presenting in front of larger audiences.
• Strong listening skills: believes good thinking can come from anyone and any place; is a team player willing to compromise their point of view in support of others

Responsibilities

• Act as a key Redbox lead across assigned accounts, providing guidance and direction on all measurement initiatives.
• Build strong relationships with client leads across media, analytics, and brand teams.
• Partner with internal Media Planning and Strategy teams to align on goals and KPIs.
• Forecast and translate measurement outputs into business recommendations.
• Lead MMM, MTA, and testing frameworks and insights storytelling.
• Mentor analysts and managers; coach on dashboards and client presentations.
• Lead reporting and dashboarding platforms aligned to client needs.

Skills

Media analytics

Measurement strategy

MMM/MTA

Client presentations

Team leadership

Communication

Project management

Strategic thinking

Tools

Python

R

SQL

Job description

Crossmedia is seeking a passionate Director to join its analytics and business intelligence team in New York. You will lead development and implementation of analytics solutions to evaluate and optimize marketing performance across channels, guiding clients in ROI decisions.

As a senior team member, you will collaborate with the Group Director, oversee MMM and MTA outputs, design analytics frameworks, create dashboards, and translate data into actionable insights.