Director, Media Analytics & Insights

Infinite Roar; Chicago (IL); On-site; USD 112,000 - 161,000; Full time

Job summary

Infinite Roar, Publicis Media's fastest-growing agency, seeks an Associate Director, Media Analytics to elevate client-facing analytics capabilities and drive data-informed media strategy. You will lead the development of integrated measurement across multi-channel campaigns, crafting compelling data stories and actionable insights that move business outcomes.

You will partner with Strategy, Activation, Programmatic, and Data Architecture teams, work with external vendors and data partners, and

Qualifications

• 5+ years in media analytics, client management, and strategic planning.
• Proven ability to turn analytics into business recommendations.
• Expertise in A/B testing, measurement frameworks, and experimentation design.
• Strong communication and storytelling skills for technical and non-technical audiences.
• In-depth knowledge of ad and marketing technology, including media buying, multi-channel measurement, ad servers, DSPs, identity resolution, and dynamic creative optimization.
• Experience with cross-channel media planning, execution, and measurement processes.
• Hands-on experience translating complex concepts for both technical and non-technical stakeholders.
• Strong project management skills and ability to manage multiple clients or brands.
• Demonstrated ability to quickly adapt to new ad measurement and technology platforms and train team members effectively.
• Day 1 readiness

Responsibilities

• Serve as the in-house expert on audience data (1P and 3P) and data-driven media activation.
• Advise on how data can drive business outcomes and improve ROI.
• Design and implement measurement frameworks, learning agendas, and experimentation plans.
• Streamline cross-channel reporting processes for efficiency and scalability.
• Connect diagnostic analytics to business objectives for actionable outcomes.
• Translate insights into strategic recommendations aligned with client objectives.
• Develop compelling narratives to influence senior stakeholders and decision-makers.
• Lead client relationships, ensuring satisfaction and identifying organic growth opportunities.
• Partner with internal teams to support campaign activation and advanced data use cases.
• Collaborate with vendors and data partners to maximize client data opportunities.
• Author and edit media documents (POVs, RFPs, plans, agreements, client memos).
• Stay current on industry trends and evangelize best practices internally and externally.
• Lead experimentation frameworks and ensure alignment with business KPIs.
• Understand platform/data technologies and explain technical concepts in simple terms.

Skills

Data storytelling

Measurement frameworks

A/B testing

Multi-channel analytics

Executive stakeholder management

Ad tech knowledge

Cross-channel planning

Project management

Learning mindset

Tools

Adobe Analytics

Google Analytics

DSPs

Nielsen

Kantar

MMMs/Analytics tools

Job description

Infinite Roar, Publicis Media's fastest-growing agency, seeks an Associate Director, Media Analytics to elevate client-facing analytics capabilities and drive data-informed media strategy. You will lead the development of integrated measurement across multi-channel campaigns, crafting compelling data stories and actionable insights that move business outcomes.

You will partner with Strategy, Activation, Programmatic, and Data Architecture teams, work with external vendors and data partners, and