Paid Search Director — AI-Driven Growth

Publicis Groupe Holdings B.V; Atlanta, Miami (GA, FL); On-site; USD 121,000 - 166,000; Full time

Benefits offered by this job

Health/wellness benefits

Tuition assistance

Paid time off

Flexible working arrangements

Work Your World program

Job summary

Razorfish in Atlanta seeks a Director of Search Marketing to lead innovative strategies across SA360, Google Ads, and AI-enabled campaigns. You will oversee all search operations, collaborate with cross-functional teams, and drive client ROI with data-driven insights.

The role requires 7+ years in SEM, 3+ years of supervision, strong communication, analytics skills, and experience with retail clients. Competitive USD compensation and comprehensive benefits are offered.

Qualifications

• 7+ years of SEM experience with track record of strategy execution.
• 3+ years of supervisory leadership experience.
• Advanced knowledge of SA360, Google Ads, Shopping and Performance Max.
• Connect paid search to full retail customer journey with ecommerce signals.
• Experience with high-SKU retail clients is a plus.
• Strong client-service orientation and executive communication.
• Understanding of holistic digital marketing and how search fits in.
• Proficiency in analytics tools, Python, AI tech, and Excel.
• Ability to develop strategic plans and measurement standards.
• Experience with business development and training initiatives.

Responsibilities

• Lead comprehensive search strategies aligned with client objectives across digital services and AI.
• Monitor campaign performance and provide ROI-focused insights.
• Ensure QA and risk management using RACI documentation.
• Foster innovation and Next Practice standards in search marketing.
• Guide strategy development and testing frameworks.
• Track industry trends and share actionable thought leadership.
• Cultivate strong client relationships with tailored solutions.
• Collaborate with media, creative, and analytics teams for integrated tactics.
• Identify growth opportunities within existing accounts and propose expansions.
• Manage and mentor 5-10 Search Supervisors and Managers.
• Promote a high-performing, accountable culture in client service.
• Lead internal training to elevate team capabilities.

Skills

SEM experience

Team leadership

Client relationship

Communication skills

Analytics proficiency

Education

BA/BS or equivalent experience

Tools

SA360

Google Ads

Google Shopping

Performance Max

Python

Excel

Job description

Razorfish in Atlanta seeks a Director of Search Marketing to lead innovative strategies across SA360, Google Ads, and AI-enabled campaigns. You will oversee all search operations, collaborate with cross-functional teams, and drive client ROI with data-driven insights.

The role requires 7+ years in SEM, 3+ years of supervision, strong communication, analytics skills, and experience with retail clients. Competitive USD compensation and comprehensive benefits are offered.