Director, Lifecycle Marketing – Remote & AI-Driven

Going; United States; Remote; USD 175,000 - 200,000; Full time

Benefits offered by this job

Remote work

Equity

Annual team retreats

Open vacation policy (15 days min)

Health insurance

401(k) with 5% match

Wellness stipend

Family leave

Education reimbursement

Job summary

Going is seeking a Director of Lifecycle Marketing to own strategy and execution for over 2M monthly active members across email, push, in-app, and web. You will lead the lifecycle program, drive AI-driven enhancements, and partner with Product, Engineering, and Data to ship high-impact initiatives.

You will report to the VP of Marketing, build a capabilities roadmap, and develop a high-performing lifecycle team, all while delivering measurable activation, retention, and LTV improvements.

Qualifications

• 8+ years in lifecycle/CRM/retention marketing for B2C, with people leadership.
• End-to-end lifecycle ownership across multiple channels and governance.
• Hands-on Braze experience — segmentation, triggers, personalization.
• Strong analytics: cohort/LTV, A/B testing, dashboards, SQL willingness.
• Experience applying AI to lifecycle marketing with governance and privacy awareness.
• Proven collaboration with Data, Product, and Engineering teams.
• Strong writing with brand voice and performance focus.
• Excellent project management and prioritization in a fast-paced startup.

Responsibilities

• Own strategy, execution, and performance of member lifecycle across channels.
• Lead lifecycle calendar, campaigns, QA, and scheduling with cross-functional teams.
• Build reporting and dashboards; communicate impact to leadership.
• Manage и develop lifecycle team; establish regular 1:1s and rituals.
• Drive AI-enabled personalization and automation at scale.
• Partner with Data, Product, and Engineering to translate goals into tech requirements.

Skills

Braze expertise

SQL experience

Leadership

A/B testing

Cohort analysis

Data storytelling

Project management

Copywriting

Lifecycle marketing

Personalization

Tools

Braze CRM

SQL tools

Job description

Going is seeking a Director of Lifecycle Marketing to own strategy and execution for over 2M monthly active members across email, push, in-app, and web. You will lead the lifecycle program, drive AI-driven enhancements, and partner with Product, Engineering, and Data to ship high-impact initiatives.

You will report to the VP of Marketing, build a capabilities roadmap, and develop a high-performing lifecycle team, all while delivering measurable activation, retention, and LTV improvements.