Direct Mail & CRM Marketing Lead

Knoll Inc.; Stamford (CT); On-site; USD 90,000 - 120,000; Full time

Job summary

MillerKnoll is seeking a Marketing Manager, Direct Mail to lead the strategy, planning, execution, and optimization of our direct mail program across multiple retail brands. You will partner with Analytics, CRM, Brand Marketing, and Creative to drive customer acquisition, engagement, store traffic, and revenue growth.

The role requires strong project management, analytical rigor, and the ability to coordinate with printers, mail houses, and data partners while maintaining budget and schedule

Qualifications

• 5+ years of experience in direct mail, CRM, lifecycle marketing, or integrated retail marketing.
• Experience managing complex, multi-campaign marketing programs with multiple stakeholders and timelines.
• Strong understanding of direct mail production, print processes, audience segmentation, and campaign operations.
• Experience in retail, consumer, luxury, or design-led brands preferred.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.

Responsibilities

• Lead end-to-end direct mail program across multiple brands, including planning and deployment.
• Manage day-to-day execution of campaigns, timelines, approvals, vendor management, budget tracking.
• Partner with Analytics and CRM to define segmentation, audiences, testing, and measurement.
• Collaborate with Brand Marketing and Creative to reflect brand voice and seasonal priorities.
• Align direct mail with product launches, promotions, and customer journeys.
• Develop test-and-learn strategies to improve effectiveness.
• Analyze campaign performance and customer behavior to identify insights.
• Manage relationships with agencies, printers, mail houses, data partners.
• Support annual direct mail strategies, forecasting, and investment planning.
• Maintain cross-functional communication across stakeholders.

Skills

Direct mail

CRM

Lifecycle marketing

Project management

Data analysis

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

CRM platforms

Marketing automation tools

Customer analytics platforms

Job description

MillerKnoll is seeking a Marketing Manager, Direct Mail to lead the strategy, planning, execution, and optimization of our direct mail program across multiple retail brands. You will partner with Analytics, CRM, Brand Marketing, and Creative to drive customer acquisition, engagement, store traffic, and revenue growth.

The role requires strong project management, analytical rigor, and the ability to coordinate with printers, mail houses, and data partners while maintaining budget and schedule