Direct Mail Strategy & Execution Lead

Ripple Fiber; Charlotte (NC); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Health benefits

401(k) with company match

Supportive work environment

Job summary

Ripple Fiber is seeking a Direct Marketing Strategy and Execution Manager in Charlotte, NC to own and scale our direct mail program as a performance engine. You will lead end-to-end strategy, audience targeting, creative development, and campaign execution to drive customer acquisition and revenue.

You will partner with analytics, CRM (HubSpot), and cross-functional teams to build segmentation, run tests, optimize spend, and report on ROI and CAC across channels.

Qualifications

• 3-5 years of experience in direct mail, lifecycle marketing, CRM, or performance marketing.
• Experience with direct mail or offline channels strongly preferred.
• Bachelor's degree in Marketing, Business, or related field.

Responsibilities

• Own the direct mail channel strategy, roadmap, and performance against acquisition and revenue goals.
• Lead end-to-end campaign execution including audience selection, offer strategy, creative development, print production, and distribution.
• Build and refine segmented audiences leveraging CRM and behavioral data; partner with analytics to define targeting criteria and performance expectations.
• Design and execute structured A/B and multivariate testing; implement test-and-learn frameworks to improve campaign performance.
• Analyze campaign performance (response, conversion, CAC, ROI) and provide actionable insights; develop reporting frameworks with analytics and CRM teams.
• Collaborate with marketing, data, and sales teams; coordinate with print, data, and mailing vendors for seamless execution.
• Ensure campaigns meet regulatory, legal, and brand standards; maintain data integrity and list hygiene across mail programs.

Skills

Performance Marketing

Data Analytics

Segmentation

A/B Testing

CRM & Automation

Project Management

Creative Judgment

Cross-functional Leadership

Vendor Management

Education

Bachelor's degree in Marketing, Business, or related field

Tools

HubSpot

Job description

Ripple Fiber is seeking a Direct Marketing Strategy and Execution Manager in Charlotte, NC to own and scale our direct mail program as a performance engine. You will lead end-to-end strategy, audience targeting, creative development, and campaign execution to drive customer acquisition and revenue.

You will partner with analytics, CRM (HubSpot), and cross-functional teams to build segmentation, run tests, optimize spend, and report on ROI and CAC across channels.