Credit Card Direct Marketing Lead - Creative Strategy

Prosper; San Francisco (CA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

401(k) with 5% match

Flexible time off

Parental leave

Wellness allowance

Health coverage

Udemy access

Childcare assistance

Pet insurance

Beneplace discounts

Job summary

Prosper is seeking a Direct Marketing Manager to own the Credit Card direct mail program, driving creative strategy, testing, and full production execution. You will partner with our Strategy, Analytics, and Legal teams to optimize campaigns across nationwide credit card promotions.

The role requires deep knowledge of direct mail, VDP, and print production, with strong vendor management and QA discipline to ensure compliant, high-impact communications.

Qualifications

• 5–8+ years of direct marketing experience in financial services or consumer lending.
• Experience in creative development and direct mail production management.
• Proven ability to manage complex print processes and vendor relationships.

Responsibilities

• Lead strategy, testing, and end-to-end production for Credit Card direct mail campaigns.
• Oversee lettershop operations, data transfers, and variable data printing.
• Manage external agencies and print vendors to ensure on-time, cost-effective campaigns.
• Establish rigorous QA, proofing, and compliance controls for all printed variants.
• Partner with Legal and Analytics for regulatory disclosures and performance insights.

Skills

Direct marketing

Direct mail production

Creative testing

VDP & print matrix

Excel

JIRA

Confluence

Tools

JIRA

Confluence

VDP tools

Job description

Prosper is seeking a Direct Marketing Manager to own the Credit Card direct mail program, driving creative strategy, testing, and full production execution. You will partner with our Strategy, Analytics, and Legal teams to optimize campaigns across nationwide credit card promotions.

The role requires deep knowledge of direct mail, VDP, and print production, with strong vendor management and QA discipline to ensure compliant, high-impact communications.