Direct Mail Marketing Lead

Design Within Reach; Stamford (CT); On-site; USD 110,000 - 140,000; Full time

Job summary

Design Within Reach is hiring a Marketing Manager, Direct Mail to lead the strategy, planning, execution, and optimization of our direct mail program across brands. You will partner with Marketing, Analytics, CRM, Creative, and Retail teams to drive customer acquisition, engagement, and revenue growth.

The ideal candidate brings 5+ years in direct mail or lifecycle marketing, strong project management, and a keen ability to translate data into actionable insights while overseeing budgets and

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of direct mail, CRM, lifecycle marketing, or integrated retail marketing.
• Experience managing complex multi-campaign programs with multiple stakeholders and timelines.
• Strong understanding of direct mail production, print processes, audience segmentation.
• Experience with retail or design-led brands preferred.
• Strong analytics and problem-solving with data-driven insights.
• Highly organized with ability to manage multiple priorities.

Responsibilities

• Lead end-to-end direct mail program across multiple brands, including planning, calendar, creative, production, and deployment.
• Manage day-to-day execution, timelines, approvals, vendor management, and budget tracking.
• Partner with Analytics and CRM to define segmentation, audiences, testing, and measurement.
• Collaborate with Brand Marketing and Creative to reflect brand voice and seasonal priorities.
• Align direct mail with product launches, promotions, assortments, and customer journeys.
• Develop test-and-learn strategies to improve program effectiveness over time.
• Analyze campaign performance and customer behavior to identify insights and opportunities.
• Maintain relationships with agencies, printers, mail houses, and data partners.

Skills

Direct Mail

CRM

Lifecycle Marketing

Project Management

Budget Management

Cross-functional Collaboration

Analytics

Education

Bachelor's degree in Marketing

Tools

CRM platforms

Print production

Job description

Design Within Reach is hiring a Marketing Manager, Direct Mail to lead the strategy, planning, execution, and optimization of our direct mail program across brands. You will partner with Marketing, Analytics, CRM, Creative, and Retail teams to drive customer acquisition, engagement, and revenue growth.

The ideal candidate brings 5+ years in direct mail or lifecycle marketing, strong project management, and a keen ability to translate data into actionable insights while overseeing budgets and