Direct Mail Campaign Lead for Growth & Impact

OneMain Financial; Charlotte (NC); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Health benefits

401(k) match

Stock purchase plan

Tuition reimbursement

Paid time off

Sick leave

Paid holidays

Volunteer time

Job summary

OneMain Financial in Charlotte, NC (hybrid) is seeking a Program Manager for Direct Mail Campaign Execution to lead end-to-end direct mail initiatives, coordinating across Marketing, Analytics, Product, Operations, Creative, Technology, and Compliance to ensure campaigns are delivered on time and to specification.

You will translate approved strategies into campaign plans, track milestones, validate audiences and offers, and monitor performance, with a focus on risk, timing, and customer

Qualifications

• 2–3 years in marketing, program management, or direct marketing.
• Experience managing complex marketing initiatives end-to-end.
• Strong cross-functional collaboration and communication skills.

Responsibilities

• Lead execution of direct mail campaigns from planning through production and review.
• Translate marketing strategies into actionable campaign plans with timelines.
• Coordinate across Marketing, Analytics, Product, Creative, Tech, Operations, and Compliance.
• Operationalize audience targeting, offers, and test designs with Analytics.
• Ensure campaigns meet mail dates and comply with controls and risk requirements.

Skills

Marketing

Program management

Direct marketing

Education

Bachelor's degree

Job description

OneMain Financial in Charlotte, NC (hybrid) is seeking a Program Manager for Direct Mail Campaign Execution to lead end-to-end direct mail initiatives, coordinating across Marketing, Analytics, Product, Operations, Creative, Technology, and Compliance to ensure campaigns are delivered on time and to specification.

You will translate approved strategies into campaign plans, track milestones, validate audiences and offers, and monitor performance, with a focus on risk, timing, and customer