Direct Response & CRM Marketing Manager

Kcadclub; Kansas City (MO); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Bernstein-Rein in Kansas City seeks a 1:1 Marketing & Direct Response Manager to drive acquisition, retention, engagement, and frequency across direct mail, email, CRM, and loyalty programs. You will collaborate with strategy, creative, media, data, production, and account teams to plan integrated campaigns that measurably grow client brands.

You will manage campaigns from concept through deployment, monitor performance metrics, and translate results into strategic recommendations.

Qualifications

• Bachelor's degree in marketing or related field.
• At least 3 years in marketing/advertising, including direct response, CRM, email, direct mail, loyalty, or lifecycle marketing.
• Experience developing customer contact strategies from planning through deployment, measurement, and optimization.
• Experience with audience segmentation and campaign reporting/attribution.
• Experience managing campaign budgets and coordinating with teams/vendors.

Responsibilities

• Develop integrated 1:1 contact strategies to support acquisition, retention, loyalty, engagement, and frequency.
• Plan and manage direct response campaigns across direct mail, email, CRM, and loyalty channels.
• Manage campaigns from strategy through execution, including audience definition, segmentation, cadence, messaging, production, deployment, QA, and reporting.
• Build customer contact plans by lifecycle stage and behavior.
• Coordinate nationwide, regional, and market campaigns with budgets and timelines.
• Partner with data/analytics for audience selection, suppression, matchback, measurement, and reporting.
• Monitor campaign performance across key measures such as response, conversion, CPA, engagement, retention, revenue, and ROI.
• Translate campaign results into actionable recommendations to improve audience strategy, messaging, channel selection, and future performance.
• Develop and maintain campaign budgets, forecasts, production estimates, and reconciliations; flag risks.

Skills

Direct response marketing

1:1 marketing

Campaign management

Audience segmentation

Budget management

Analytics

Cross-functional collaboration

Communication skills

Project management

Strategic planning

Education

Bachelor's degree

Job description

Bernstein-Rein in Kansas City seeks a 1:1 Marketing & Direct Response Manager to drive acquisition, retention, engagement, and frequency across direct mail, email, CRM, and loyalty programs. You will collaborate with strategy, creative, media, data, production, and account teams to plan integrated campaigns that measurably grow client brands.

You will manage campaigns from concept through deployment, monitor performance metrics, and translate results into strategic recommendations.