Manager, Direct Mail Marketing

Knoll Inc.; Stamford (CT); On-site; USD 90,000 - 120,000; Full time

Job summary

MillerKnoll is seeking a Marketing Manager, Direct Mail to lead the strategy, planning, execution, and optimization of our direct mail program across multiple retail brands. You will partner with Analytics, CRM, Brand Marketing, and Creative to drive customer acquisition, engagement, store traffic, and revenue growth.

The role requires strong project management, analytical rigor, and the ability to coordinate with printers, mail houses, and data partners while maintaining budget and schedule

Qualifications

• 5+ years of experience in direct mail, CRM, lifecycle marketing, or integrated retail marketing.
• Experience managing complex, multi-campaign marketing programs with multiple stakeholders and timelines.
• Strong understanding of direct mail production, print processes, audience segmentation, and campaign operations.
• Experience in retail, consumer, luxury, or design-led brands preferred.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.

Responsibilities

• Lead end-to-end direct mail program across multiple brands, including planning and deployment.
• Manage day-to-day execution of campaigns, timelines, approvals, vendor management, budget tracking.
• Partner with Analytics and CRM to define segmentation, audiences, testing, and measurement.
• Collaborate with Brand Marketing and Creative to reflect brand voice and seasonal priorities.
• Align direct mail with product launches, promotions, and customer journeys.
• Develop test-and-learn strategies to improve effectiveness.
• Analyze campaign performance and customer behavior to identify insights.
• Manage relationships with agencies, printers, mail houses, data partners.
• Support annual direct mail strategies, forecasting, and investment planning.
• Maintain cross-functional communication across stakeholders.

Skills

Direct mail

CRM

Lifecycle marketing

Project management

Data analysis

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

CRM platforms

Marketing automation tools

Customer analytics platforms

Job description

Why join us?

At Design Within Reach, home comes first. We believe in creating and sourcing pieces that move with you and are meant to be enjoyed over a lifetime – from home to home, generation to generation. For us, that means exceptionally crafted, built-to-last, and beautifully designed furnishings. Our purpose is design for the good of humankind. It’s the ideal we strive toward each day in everything we do. Being a part of Design Within Reach means being a part of something larger than your work team, or even your brand. We are redefining modern for the 21st century. And our success allows Design Within Reach to support causes that align with our values, so we can build a more sustainable, equitable, and beautiful future for everyone.

About the opportunity

The Marketing Manager, Direct Mail is responsible for leading the strategy, planning, execution, and optimization of MillerKnoll’s direct mail program across our portfolio of retail brands. This role will oversee the day-to-day management of all direct mail initiatives, ensuring programs are delivered on time, on budget, and aligned to brand and commercial objectives. This individual will partner closely with Brand Marketing, Merchandising, Analytics, Creative, CRM, Retail, and E-Commerce teams to develop highly targeted and effective campaigns that drive customer acquisition, engagement, store traffic, and revenue growth. The ideal candidate combines strong project management capabilities with analytical rigor, creative sensibility, customer marketing, and print production.

Responsibilities

Lead the end-to-end direct mail program across multiple retail brands, including campaign planning, calendar management, creative coordination, production, audience targeting, and deployment. Manage day-to-day execution of direct mail campaigns, ensuring operational excellence across timelines, approvals, vendor management, and budget tracking. Partner with Analytics and CRM teams to define segmentation strategies, customer audiences, testing frameworks, and performance measurement approaches. Collaborate with Brand Marketing and Creative teams to ensure campaigns reflect each brand’s voice, positioning, and seasonal priorities. Work closely with Merchandising and E-Commerce teams to align direct mail programs with product launches, promotional moments, assortment priorities, and customer journeys. Develop and optimize test-and-learn strategies across format, cadence, personalization, offer structure, and targeting to improve program effectiveness over time. Analyze campaign performance and customer behavior to identify trends, insights, and opportunities for continuous improvement. Manage relationships with external agencies, printers, mail houses, and data partners to ensure quality, efficiency, and cost-effectiveness. Support the development of annual direct mail strategies, forecasting, and investment planning. Maintain strong cross-functional communication and operating rhythms across marketing, retail, analytics, and creative stakeholders. Monitor industry trends, emerging technologies, and best practices in direct mail, CRM, and omnichannel customer engagement.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in direct mail, CRM, lifecycle marketing, or integrated retail marketing.
• Experience managing complex, multi-campaign marketing programs with multiple stakeholders and timelines.
• Strong understanding of direct mail production, print processes, audience segmentation, and campaign operations.
• Experience working within retail, consumer, luxury, or design-led brands preferred.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Highly organized with strong attention to detail and the ability to manage multiple priorities simultaneously.
• Proven ability to collaborate cross-functionally in a matrixed organization.
• Strong communication and project management skills.
• Experience with CRM, marketing automation, customer analytics, or audience management platforms preferred.
• Operates with a high degree of ownership, accountability, and attention to detail.
• Balances strategic thinking with strong executional rigor and follow-through.
• Builds strong partnerships across functions and brands to drive alignment and results.
• Uses data and customer insights to inform decisions and improve performance.
• Contributes to a collaborative, inclusive, and high-performing team culture.

Who We Hire?

Simply put, we hire qualified applicants representing a wide range of backgrounds and abilities. Design Within Reach is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veterans from every branch of military service, and more. Here, you can bring your whole self to work. We’re committed to equal opportunity employment, including veterans and people with disabilities. This organization participates in E-Verify Employment Eligibility Verification.

MillerKnoll complies with applicable disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact MillerKnoll Talent Acquisition at [e-mail].

MillerKnoll is a collective of design brands coming together to remake modern for the 21st century.