Lifecycle Marketing Program Lead

OneMain Financial; Baltimore, Northern (MD, KY); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Health benefits

401(k) matching

Employee Stock Purchase Plan

Tuition reimbursement

Paid time off

Paid sick leave

Paid holidays

Volunteer time

Job summary

OneMain Financial is seeking a Program Lead for Customer Communications to drive data‑driven lifecycle messaging across email, SMS, and other channels. You will own cross‑channel testing, partner with Analytics, Operations, Product, Technology and Compliance, and influence outcomes with a customer‑centric lens.

You will lead end‑to‑end campaign development, optimize targeting, and socialize progress through frequent leadership forums while ensuring scalable, reliable communications across the

Qualifications

• 5+ years in strategic marketing or loyalty marketing with a Bachelor’s degree.
• Ability to translate business strategy into marketing initiatives.
• Proven end-to-end campaign development from briefs to launch.
• Strong analytical skills for data-driven initiatives.
• Excellent communication across management levels.
• Problem solving with strong organizational and multitasking abilities.
• Collaborative mindset across cross-functional teams.
• Proficient in Microsoft Office; capable of building compelling presentations.
• Experience in financial services or customer engagement is a plus.
• Experience with Adobe Campaign or similar platforms is advantageous.

Responsibilities

• Lead high-impact lifecycle marketing across channels.
• Execute cross-channel testing and socialization of progress.
• Identify opportunities for data-driven lift and testing strategies.
• Operationalize automated communications with minimal disruption.
• Develop targeting criteria with analytics; advise on test segments.
• Lead forums to align stakeholders and communicate vision.
• Measure communications performance and manage risks.
• Champion scalable processes and better control.
• Oversee marketing platform transitions with testing enhancements.
• Partner with Analytics, Product, Operations, Technology and Compliance.
• Deliver presentations reporting key metrics and insights.

Skills

Strategic marketing

Business strategy understanding

Campaign development

Analytical thinking

Effective communication

Creative problem solving

Cross-functional collaboration

Office productivity (MS Office)

Financial services experience

Adobe Campaign experience

Education

Bachelor’s degree

Tools

Adobe Campaign

Job description

OneMain Financial is seeking a Program Lead for Customer Communications to drive data‑driven lifecycle messaging across email, SMS, and other channels. You will own cross‑channel testing, partner with Analytics, Operations, Product, Technology and Compliance, and influence outcomes with a customer‑centric lens.

You will lead end‑to‑end campaign development, optimize targeting, and socialize progress through frequent leadership forums while ensuring scalable, reliable communications across the