Direct Mail Program Manager

OneMain Financial; Charlotte, Northern (NC, KY); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Employee Stock Purchase Plan

Tuition reimbursement

Paid time off

Paid sick leave

11 paid holidays

Paid volunteer time

Job summary

BrightWay is seeking a Program Manager for Direct Mail Campaign Execution to lead end-to-end mail campaigns across Marketing, Analytics, Product, and Compliance. The role emphasizes operational discipline, meticulous execution, and collaboration with stakeholders to deliver timely campaigns.

You will partner with Marketing and Analytics to design audience strategies, manage timelines, and ensure compliance in a hybrid, Charlotte or Wilmington-based office.

Qualifications

• 2–3 years in marketing, program management, campaign management, or related fields with a relevant Bachelor's degree.
• Experience managing complex marketing initiatives from planning through execution.
• Direct mail, direct-response marketing, or campaign production experience is preferred.
• Strong program management and organizational skills for multiple, deadline-driven campaigns.
• Experience coordinating across creative, analytics, marketing, operations, technology, and other teams.
• Strong analytical skills working with campaign data, targeting, and performance metrics.
• Excellent communication with all levels of management.
• Ability to foster collaboration and influence cross-functional partners.
• Financial services, lending, and/or credit card marketing experience is a plus.
• Experience with Risk, Compliance, and control functions in a regulated environment is a plus.

Responsibilities

• Lead execution of direct mail campaigns from planning through production, deployment, and post-launch review.
• Translate marketing strategies into actionable campaign plans, timelines, milestones, and deliverables.
• Coordinate across departments to drive campaign readiness and execution.
• Partner with Marketing and Analytics on audience selection, segmentation, suppression, offers, and test designs.
• Coordinate creative development, approvals, and production activities to meet mail dates.
• Conduct QA and validation to ensure accuracy of audiences, offers, and specs.
• Identify and resolve risks, dependencies, and issues affecting timing, accuracy, or compliance.
• Coordinate test-and-learn initiatives and measure results with Analytics to drive learnings.
• Lead forums to communicate progress, risks, decisions, and milestones.
• Identify opportunities to improve direct mail workflows and controls.

Skills

Program management

Direct mail

Cross-functional coordination

Campaign analytics

Stakeholder communication

Education

Bachelor's degree

Tools

Excel

Job description

BrightWay is seeking a Program Manager for Direct Mail Campaign Execution to lead end-to-end mail campaigns across Marketing, Analytics, Product, and Compliance. The role emphasizes operational discipline, meticulous execution, and collaboration with stakeholders to deliver timely campaigns.

You will partner with Marketing and Analytics to design audience strategies, manage timelines, and ensure compliance in a hybrid, Charlotte or Wilmington-based office.