Program Manager Email Digital Campaign Execution

myhrhome; Charlotte (NC); Hybrid; USD 70,000 - 95,000; Full time

Job summary

BrightWay is seeking a Program Manager for Direct Mail Campaign Execution to lead end-to-end mail campaigns. You will align Marketing, Analytics, Product, Operations, Creative, Technology and Compliance to ensure campaigns are ready, accurate and delivered on time.

You will translate strategies into actionable plans, manage timelines, and coordinate across teams while focusing on risk mitigation and quality. Join a hybrid role supporting growth initiatives at BrightWay.

Qualifications

• 2–3 years of marketing, program management, campaign management, or related experience with a relevant bachelor's degree.
• Experience managing complex marketing initiatives from planning through execution.
• Direct mail, direct-response marketing, or campaign production experience preferred.
• Strong program management and organisational skills across cross-functional teams.
• Excellent communication and ability to influence across partners.

Responsibilities

• Lead execution of direct mail campaigns from planning through production, deployment and review.
• Translate marketing strategies into campaign plans, timelines, milestones and deliverables.
• Coordinate across Marketing, Analytics, Product, Operations, Creative, Technology and Compliance.
• Partner with Marketing and Analytics on audience selection, segmentation, offers and tests.
• Coordinate creative development, approvals, and production to meet mail dates.
• Conduct QA to ensure audiences, offers, and specs are correct.
• Identify and resolve risks, dependencies, and issues affecting timing or compliance.
• Coordinate test-and-learn initiatives and measure results for future campaigns.
• Lead regular forums to report progress, risks, decisions and milestones.
• Identify opportunities to improve workflows and controls.

Skills

Program management

Campaign management

Cross-functional collaboration

Analytical skills

Communication skills

Education

Bachelor's degree

Job description

Who we are:

At BrightWay ( www.meetbrightway.com ) we're living our mission to improve the financial well-being of hard-working Americans. Our goal is to transform the way our customers think about and use credit cards, rewarding good behaviour in ways that truly add value, while providing experiences that empower and engage, even if that means challenging industry norms. Operating as a startup and owned by OneMain Financial, one of the largest and most successful personal finance companies in the industry, we launched our digital-first suite of credit cards in 2021 and have been on a high growth, fast-track ride of fostering innovative thinking to engaging and empower our customers ever since.

Role Overview

The Program Manager for Direct Mail Campaign Execution is responsible for leading the execution of direct mail marketing campaigns that support customer acquisition and business growth. This role serves as a key connector across Marketing, Analytics, Product, Operations, Creative, Technology, and Compliance teams to ensure campaigns are delivered accurately, efficiently, and on time. This person brings program management and operational discipline, attention to detail, and the ability to execute and influence outcomes across the enterprise - operating with autonomy and accountability with support from leadership.

Key Responsibilities

• Lead execution of direct mail campaigns from campaign planning through production, deployment, and post-launch review.
• Translate approved marketing strategies into actionable campaign plans, timelines, milestones, and deliverables.
• Coordinate across Marketing, Analytics, Product, Creative, Technology, Operations, and Compliance to drive campaign readiness and execution.
• Partner with Marketing and Analytics to operationalise audience selection, segmentation, suppression criteria, offers, and test designs.
• Coordinate creative development, reviews, approvals, and campaign-specific production activities to ensure campaigns meet required mail dates.
• Conduct campaign QA and validation to ensure audiences, offers, creative, and campaign specifications are executed accurately.
• Proactively identify and resolve risks, dependencies, and issues that could impact campaign timing, accuracy, customer experience, or compliance.
• Coordinate test-and-learn initiatives and partner with Analytics to measure results and incorporate learnings into future campaigns.
• Lead regular forums to communicate campaign progress, risks, decisions, and upcoming milestones across stakeholders.
• Identify opportunities to improve direct mail campaign workflows, controls, and execution processes.

This is a hybrid role based out of either our Charlotte, NC or Wilmington, DE office.

Qualifications

• 2-3 years of marketing, program management, campaign management, direct marketing, or related experience along with a relevant Bachelor's degree.
• Experience managing complex marketing initiatives from planning through execution.
• Direct mail, direct-response marketing, or campaign production experience preferred.
• Strong program management and organisational skills with the ability to manage multiple fast-paced, deadline-driven campaigns.
• Experience coordinating across creative, analytics, marketing, operations, technology, and other cross-functional teams.
• Strong analytical skills and comfort working with campaign data, targeting requirements, and performance metrics.
• Excellent communication skills and the ability to effectively work with all levels of management.
• Excel at fostering collaboration and influencing outcomes across cross-functional partners.
• Financial services, lending, and/or credit card marketing experience is a plus.
• Experience partnering with Risk, Compliance, and other control functions in a regulated environment is a plus.

This is a hybrid role based out of either our Charlotte, NC or Wilmington, DE office.

Who we Are

OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we've looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.

Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we're committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There's never been a better time to shine with OneMain.

Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That's why we've packed our comprehensive benefits package f