Direct Mail Campaigns Program Manager

myhrhome; Charlotte (NC); Hybrid; USD 90,000 - 120,000; Full time

Job summary

BrightWay is seeking a Program Manager for Direct Mail Campaign Execution to lead end-to-end campaigns and coordinate across Marketing, Analytics, Product, and Compliance. The role requires strong program management, attention to detail, and ability to influence outcomes with autonomy and leadership support.

The position is hybrid, based in Charlotte, NC or Wilmington, DE, offering collaboration across multiple teams in a fast-growing fintech environment and opportunities to impact customer

Qualifications

• 2-3 years of marketing, program management, campaign management, direct marketing, or related experience along with a relevant Bachelor's degree.
• Experience managing complex marketing initiatives from planning through execution.
• Direct mail, direct-response marketing, or campaign production experience preferred.
• Strong program management and organizational skills with the ability to manage multiple fast-paced, deadline-driven campaigns.
• Experience coordinating across creative, analytics, marketing, operations, technology, and other cross-functional teams.
• Strong analytical skills and comfort working with campaign data, targeting requirements, and performance metrics.
• Excellent communication skills and the ability to effectively work with all levels of management.
• Excel at fostering collaboration and influencing outcomes across cross-functional partners.
• Financial services, lending, and/or credit card marketing experience is a plus.
• Experience partnering with Risk, Compliance, and other control functions in a regulated environment is a plus.

Responsibilities

• Lead execution of direct mail campaigns from campaign planning through production, deployment, and post-launch review.
• Translate approved marketing strategies into actionable campaign plans, timelines, milestones, and deliverables.
• Coordinate across Marketing, Analytics, Product, Creative, Technology, Operations, and Compliance to drive campaign readiness and execution.
• Partner with Marketing and Analytics to operationalize audience selection, segmentation, suppression criteria, offers, and test designs.
• Coordinate creative development, reviews, approvals, and campaign-specific production activities to ensure campaigns meet required mail dates.
• Conduct campaign QA and validation to ensure audiences, offers, creative, and campaign specifications are executed accurately.
• Proactively identify and resolve risks, dependencies, and issues that could impact campaign timing, accuracy, customer experience, or compliance.
• Coordinate test-and-learn initiatives and partner with Analytics to measure results and incorporate learnings into future campaigns.
• Lead regular forums to communicate campaign progress, risks, decisions, and upcoming milestones across stakeholders.
• Identify opportunities to improve direct mail campaign workflows, controls, and execution processes.

Skills

Program management

Campaign management

Direct marketing

Cross-functional coordination

Analytical skills

Education

Bachelor's degree

Job description

BrightWay is seeking a Program Manager for Direct Mail Campaign Execution to lead end-to-end campaigns and coordinate across Marketing, Analytics, Product, and Compliance. The role requires strong program management, attention to detail, and ability to influence outcomes with autonomy and leadership support.

The position is hybrid, based in Charlotte, NC or Wilmington, DE, offering collaboration across multiple teams in a fast-growing fintech environment and opportunities to impact customer