Direct Mail Campaign Lead — Program & Execution

OneMain Financial; Charlotte (NC); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Health benefits

401(k) with company match

Employee stock purchase plan

Tuition reimbursement

Paid time off

Paid holidays

Volunteer time

Job summary

BrightWay, operating with the backing of OneMain Financial, seeks a Program Manager for Direct Mail Campaign Execution. Hybrid role based in Charlotte, NC or Wilmington, DE, coordinating across Marketing, Analytics, Product, Operations and Compliance to plan and deliver direct mail campaigns.

The role emphasizes program management discipline, risk mitigation, and timely delivery while aligning campaigns with business growth and customer acquisition goals.

Qualifications

• 2-3 years of marketing, program management, campaign management, or direct marketing experience with a relevant Bachelor's degree.
• Experience coordinating across cross-functional teams including Marketing, Analytics, Product, Operations, Creative, Technology and Compliance.
• Strong program management, organizational, and analytical skills with exposure to campaign data and performance metrics.

Responsibilities

• Lead execution of direct mail campaigns from planning through production, deployment, and post-launch review.
• Translate marketing strategies into actionable campaign plans, timelines, milestones and deliverables.
• Coordinate across multiple teams to achieve campaign readiness and on-time execution.
• Operationalize audience selection, segmentation, suppression criteria, offers and test designs.
• Ensure campaigns meet mail dates and perform QA and validation.
• Identify risks and dependencies and resolve issues impacting timing, accuracy, or compliance.
• Lead test-and-learn initiatives and measure results with Analytics for future campaigns.
• Communicate progress, risks and milestones in regular stakeholder forums.

Skills

Marketing

Program management

Campaign management

Direct marketing

Communication skills

Education

Bachelor's degree

Job description

BrightWay, operating with the backing of OneMain Financial, seeks a Program Manager for Direct Mail Campaign Execution. Hybrid role based in Charlotte, NC or Wilmington, DE, coordinating across Marketing, Analytics, Product, Operations and Compliance to plan and deliver direct mail campaigns.

The role emphasizes program management discipline, risk mitigation, and timely delivery while aligning campaigns with business growth and customer acquisition goals.