Hybrid Program Manager: Direct Mail Campaigns

RiseMe; United States; Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Stock purchase plan

Tuition reimbursement

Paid time off

Job summary

BrightWay is seeking a Program Manager for Direct Mail Campaign Execution to lead end-to-end direct mail initiatives across Marketing, Analytics, Product, and Compliance. This role requires strong program management, cross-functional collaboration, and a data-driven approach to optimize customer acquisition campaigns.

You will drive planning, timelines, and production, ensuring campaigns launch on time while meeting regulatory and risk requirements. Hybrid work in Charlotte, NC or Wilmington, DE.

Qualifications

• 2-3 years of marketing, program management, campaign management, or direct marketing experience with a relevant Bachelor's degree.
• Experience managing complex marketing initiatives from planning through execution.
• Direct mail, direct-response marketing, or campaign production experience preferred.
• Strong program management and organizational skills with the ability to manage multiple fast-paced campaigns.
• Experience coordinating across creative, analytics, marketing, operations, technology, and other cross-functional teams.
• Strong analytical skills and comfort working with campaign data, targeting requirements, and performance metrics.
• Excellent communication skills and the ability to work with all levels of management.
• Excel at fostering collaboration and influencing outcomes across cross-functional partners.
• Financial services, lending, and/or credit card marketing experience is a plus.
• Experience partnering with Risk, Compliance, and other control functions in a regulated environment is a plus.

Responsibilities

• Lead execution of direct mail campaigns from planning through production, deployment, and post-launch review.
• Translate approved marketing strategies into actionable campaign plans, timelines, milestones, and deliverables.
• Coordinate across Marketing, Analytics, Product, Creative, Technology, Operations, and Compliance to drive campaign readiness and execution.
• Partner with Marketing and Analytics to operationalize audience selection, segmentation, suppression criteria, offers, and test designs.
• Coordinate creative development, reviews, approvals, and campaign-specific production activities to ensure campaigns meet required mail dates.
• Conduct campaign QA and validation to ensure audiences, offers, creative, and campaign specifications are executed accurately.
• Proactively identify and resolve risks, dependencies, and issues that could impact campaign timing, accuracy, customer experience, or compliance.
• Coordinate test-and-learn initiatives and partner with Analytics to measure results and incorporate learnings into future campaigns.
• Lead regular forums to communicate campaign progress, risks, decisions, and upcoming milestones across stakeholders.
• Identify opportunities to improve direct mail campaign workflows, controls, and execution processes.

Skills

Program management

Marketing campaigns

Direct mail

Cross-functional collaboration

Analytical skills

Communication skills

Stakeholder management

Education

Bachelor's degree

Tools

Excel

Job description

BrightWay is seeking a Program Manager for Direct Mail Campaign Execution to lead end-to-end direct mail initiatives across Marketing, Analytics, Product, and Compliance. This role requires strong program management, cross-functional collaboration, and a data-driven approach to optimize customer acquisition campaigns.

You will drive planning, timelines, and production, ensuring campaigns launch on time while meeting regulatory and risk requirements. Hybrid work in Charlotte, NC or Wilmington, DE.