Digital Shelf & Commerce Operations Lead

Wunderman Thompson (DBA VML); Rogers (AR); On-site; USD 60,000 - 140,000; Full time

Job summary

WPP Enterprise Solutions (VML) seeks a Supervisor, Commerce Operations to lead digital shelf health and commercial performance across Target, Kroger, Sam's Club, and mid-tail retailers. You’ll translate data into actionable guidance for Omni-marketing and Sales teams and drive content and pricing strategies.

The role is client-facing, requires 3-5 years in eCommerce operations, and expertise with Profitero and retailer portals.

Qualifications

• 3-5 years in eCommerce operations, digital shelf management, PIM or retail services
• Experience with Target and/or Kroger retailer portals and content requirements
• Proficiency with digital shelf intelligence platforms (Profitero, Stackline or equivalent)
• Experience with PIM/syndication platforms (Salsify, Syndigo or equivalent)
• Strong data fluency: can read dashboards, spot anomalies and write actionable "so whats"
• Client-facing communication skills: comfortable presenting findings and recommendations
• Advanced Excel; comfortable with structured reporting

Responsibilities

• Own operational health of the digital shelf across Target, Kroger, Sam's Club, and assigned mid-tail retailers
• Execute product content updates
• Submit and maintain content through retailer portals, Salsify, and syndication platforms
• Verify syndication outcomes and monitor publication status
• Validate product data accuracy, taxonomy, and retailer-specific requirements prior to publication
• Implement pre-syndication readiness checklist
• Prepare and deliver monthly competitive pricing snapshots for Tier 3-5 retailers using syndicated data
• Maintain quarterly category share tracking: is client gaining or losing vs. competition at total category level
• Flag new entrant detections, delistings, and major competitive price shifts within 1 week of occurrence
• Deliver monthly structured reporting meetings to Omni-marketing and Sales teams for assigned retailers
• Execute approved content changes resulting from search/keyword recommendations (title rewrites, bullet updates, image swaps) and brief the creative agency
• Pre-campaign retail-readiness verification: confirm products are content-complete and compliant before media spend activates
• Manage daily ticket queues across retailer portals; prioritise by SLA and business impact
• Coordinate execution across Brand, Omni-marketing and Sales teams
• Track work through completion; provide status updates to stakeholders
• Resolve retailer publication issues, validation errors, and operational roadblocks
• Document recurring issues for root cause analysis and continuous improvement
• Receive monthly insight cascade, assess applicability to assigned retailers and execute relevant optimisations
• Share Tier 2-3 retailer insights back to Tier 1-2 teams where relevant
• Support Amazon/Walmart teams on overflow during peak periods
• Participate in quarterly cross-retailer strategy review

Skills

eCommerce operations

digital shelf management

data fluency

client-facing communication

advanced Excel

retailer portfolio knowledge

pricing/trading intelligence

content optimization

Tools

Profitero

Salsify

Syndigo

Nielsen

Circana

84.51

Stackline

Job description

WPP Enterprise Solutions (VML) seeks a Supervisor, Commerce Operations to lead digital shelf health and commercial performance across Target, Kroger, Sam's Club, and mid-tail retailers. You’ll translate data into actionable guidance for Omni-marketing and Sales teams and drive content and pricing strategies.

The role is client-facing, requires 3-5 years in eCommerce operations, and expertise with Profitero and retailer portals.