Digital Shelf & Commerce Operations Lead

Wunderman Thompson (DBA VML); Chicago (IL); On-site; USD 60,000 - 140,000; Full time

Job summary

Wunderman Thompson (DBA VML) is seeking a Supervisor for Commerce Operations to manage digital shelf health and commercial performance across Target, Kroger, Sam's Club, and mid-tail retailers. You will lead content updates, syndication, and reporting to drive visibility and sales across partners.

The role blends operational execution with commercial insight, requiring experience in eCommerce platforms, data-heavy analysis, and strong collaboration with Omni-marketing and Sales teams.

Qualifications

• 3-5 years in eCommerce operations, digital shelf management, PIM or retail services.
• Experience with Target and/or Kroger retailer portals and content requirements.
• Proficiency with digital shelf intelligence platforms (Profitero, Stackline or equivalent).
• Experience with PIM/syndication platforms (Salsify, Syndigo or equivalent).
• Strong data fluency: can read dashboards, spot anomalies and write actionable "so whats".
• Client-facing communication skills: comfortable presenting findings and recommendations.
• Exceptional attention to detail with ability to manage multiple concurrent retailer priorities.
• Advanced Excel; comfortable with structured reporting.

Responsibilities

• Own operational health of the digital shelf across Target, Kroger, Sam's Club, and assigned mid-tail retailers.
• Execute product content updates.
• Submit and maintain content through retailer portals, Salsify, and syndication platforms.
• Verify syndication outcomes and monitor publication status.
• Validate product data accuracy, taxonomy, and retailer-specific requirements prior to publication.
• Implement pre-syndication readiness checklist.
• Prepare and deliver monthly competitive pricing snapshots for Tier 3-5 retailers using syndicated data.
• Maintain quarterly category share tracking: is client gaining or losing vs. competition at total category level.
• Flag new entrant detections, delistings, and major competitive price shifts within 1 week of occurrence.
• Deliver monthly structured reporting meetings to Omni-marketing and Sales teams for assigned retailers.
• Execute approved content changes resulting from search/keyword recommendations and brief the creative agency.
• Pre-campaign retail-readiness verification: confirm products are content-complete and compliant before media spend activates.
• Execute approved keyword and content optimisations.
• Monitor share of search and organic rank for priority keywords.
• Flag optimisation opportunities when data suggests content underperformance.
• Manage daily ticket queues across retailer portals; prioritise by SLA and business impact.
• Coordinate execution across Brand, Omni-marketing and Sales teams.
• Track work through completion; provide status updates to stakeholders.
• Resolve retailer publication issues, validation errors, and operational roadblocks.
• Document recurring issues for root cause analysis and continuous improvement.
• Maintain retailer execution guides and processes; document standards for consistent execution.

Skills

Client-facing communication

Advanced Excel

Data fluency

Attention to detail

Multi-tasking

Tools

Profitero

Stackline

Salsify

Syndigo

Job description

Wunderman Thompson (DBA VML) is seeking a Supervisor for Commerce Operations to manage digital shelf health and commercial performance across Target, Kroger, Sam's Club, and mid-tail retailers. You will lead content updates, syndication, and reporting to drive visibility and sales across partners.

The role blends operational execution with commercial insight, requiring experience in eCommerce platforms, data-heavy analysis, and strong collaboration with Omni-marketing and Sales teams.