Digital Personalization & CRO Specialist

Upbound Group Inc.; Plano (TX); Vor Ort; USD 90.000 - 130.000; Vollzeit

Zusammenfassung

Upbound Group Inc. is seeking a Digital Personalization Specialist to turn personalization strategy into measurable growth.

This hands-on role focuses on building, running, and scaling personalization initiatives across web, app, and other channels, with emphasis on governance, segmentation, and data-driven decision making. You will partner with CRM and analytics teams to translate strategy into a prioritized backlog of tests and use cases, while maintaining rigor in targeting, measurement, and

Qualifikationen

• 4–6+ years in personalization, experimentation/CRO, lifecycle/CRM, or digital optimization.

Aufgaben

• Own and manage audience playbook and segments across platforms.
• Build, QA, and govern audience definitions in the CDP and personalization platform.
• Design, run, and scale A/B, multivariate, and personalization campaigns.
• Define success metrics and ensure measurable lift with rigorous analysis.
• Document hypotheses, decision logic, and outcomes to connect strategy to execution.

Kenntnisse

Personalization

A/B testing

Multivariate testing

CDP

Segmentation

Analytics

AI-assisted delivery

Tools

Optimizely

Adobe Target

Dynamic Yield

Jobbeschreibung

Upbound Group Inc. is seeking a Digital Personalization Specialist to turn personalization strategy into measurable growth.

This hands-on role focuses on building, running, and scaling personalization initiatives across web, app, and other channels, with emphasis on governance, segmentation, and data-driven decision making. You will partner with CRM and analytics teams to translate strategy into a prioritized backlog of tests and use cases, while maintaining rigor in targeting, measurement, and