Digital Product & Personalization Specialist (Hybrid)

Belk, Inc.; Charlotte (NC); Hybrid; USD 80,000 - 120,000; Full time

Job summary

Belk, Inc. is seeking a Digital Product & Personalization Specialist to lead personalization, experimentation, and digital optimization across web and app experiences.

You will manage the day-to-day operation of the personalization and testing platform and partner with Marketing and Ecommerce to boost conversion, engagement, and revenue. In this hybrid Charlotte-based role, you will build audience segments, run A/B tests, analyze results with tools like Adobe Analytics and Quantum Metric, and

Qualifications

• Experience leading personalization and experimentation programs across web/app experiences.
• Strong analytics skills with ability to translate data into actionable insights.
• Proven collaboration with cross-functional teams (Marketing, Ecommerce, Product, UX/UI).

Responsibilities

• Lead personalization and experimentation initiatives across web and app experiences.
• Develop and execute personalization/experimentation roadmap with cross-functional partners.
• Manage audience segments, targeting rules, and personalization strategies.
• Analyze results and report insights to stakeholders and leadership.
• Support platform optimization, QA/UAT, and deployment of tests.

Skills

Personalization

Experimentation

Analytics

Dashboards

Cross-functional teamwork

Stakeholder communication

Tools

Adobe Analytics

Quantum Metric

A/B testing platform

Job description

The Digital Product & Personalization Specialist leads personalization, experimentation, and digital optimization initiatives across web and app experiences. This role manages the day-to-day operation of the personalization and testing platform and partners cross-functionally with Marketing and Ecommerce Teams to deliver customer-focused experiences that improve conversion, engagement, and revenue.

Personalization and Experimentation

• Manage and optimize the personalization and experimentation platform across web and app
• Assist with developing and executing the personalization and experimentation roadmap
• Lead A/B tests from hypothesis and audience strategy through configuration, QA, deployment, analysis and recommendations
• Build and manage audience segments, targeting rules, and personalization strategies

Digital Product & UX Optimization

• Identify opportunities to improve digital experiences, customer journeys, and conversion through testing and data-driven optimization
• Partner with Product, UX/UI, Creative, Technology, Ecommerce, and Marketing teams to define website and app enhancements
• Support QA/UAT and evaluate customer experience and business impact following launches

Analytics and Insights

• Analyze experimentation, customer behavior, and digital performance using tools such as Adobe Analytics and Quantum Metric
• Build and maintain dashboards and reporting to measure test and personalization performance
• Communicate insights, results, and recommendations to stakeholders and leadership

Cross-Functional & Program Management

• Coordinate requirements, creative, technical implementation, timelines, dependencies, approvals, and deliverables across teams
• Facilitate recurring testing and optimization planning sessions and maintain testing documentation and processes
• Identify and communicate risks, blockers, and technical constraints to keep initiatives moving

Platform & Process Optimization

• Partner with Technology vendors on platform enhancements, integrations, and new capabilities
• Improve experimentation processes, workflows, and operational efficiency
• Support strategic digital optimization initiatives and special projects

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