Senior Personalization & CRO Strategist

HD Supply Canada, Inc; Atlanta (GA); On-site; USD 90,000 - 145,000; Full time

Job summary

HD Supply Canada, Inc in Atlanta, GA is seeking a Senior Personalization Analyst to design and execute advanced, data-driven personalization strategies across web and eCommerce platforms, aimed at increasing customer engagement and conversion.

You will translate insights into scalable testing programs, partnering with Site Execution, UX, Analytics, Merchandising, and other teams; leading A/B and multivariate tests; monitoring KPIs; and maintaining a roadmap to continuously elevate the digital

Qualifications

• Bachelor's degree in Business Administration, Marketing, Information Systems, or a related discipline.
• 4+ years of experience in eCommerce, digital marketing, or a related field with hands-on experience in personalization or CRO.

Responsibilities

• Builds, manages, and optimizes personalized digital experiences and campaigns across web and eCommerce platforms using tools such as Adobe Target, Optimizely, or Salesforce Personalization.
• Defines targeted audience segments utilizing behavioral, demographic, and transactional data to deliver tailored content, product recommendations, and custom messaging.
• Partners with merchandising, marketing, content, and UX teams to align personalization initiatives with broader strategic priorities and seasonal campaigns.
• Designs and executes comprehensive A/B and multivariate tests to validate hypotheses and maximize conversion performance.
• Monitors and reports on core performance indicators including click-through rate, conversion rate, average order value, and revenue per visitor.
• Maintains the personalization roadmap by prioritizing high-impact initiatives grounded in customer data and business goals.
• Ensures high data quality and rigorous event tagging across user touchpoints in coordination with analytics and engineering teams.
• Tracks emerging personalization trends, platform capabilities, and experimentation best practices to continuously elevate the digital experience.

Skills

Personalization strategy

A/B testing

Digital marketing

Data-driven decisions

Education

BS/BA in related field

Tools

Adobe Target

Optimizely

Salesforce Personalization

Job description

HD Supply Canada, Inc in Atlanta, GA is seeking a Senior Personalization Analyst to design and execute advanced, data-driven personalization strategies across web and eCommerce platforms, aimed at increasing customer engagement and conversion.

You will translate insights into scalable testing programs, partnering with Site Execution, UX, Analytics, Merchandising, and other teams; leading A/B and multivariate tests; monitoring KPIs; and maintaining a roadmap to continuously elevate the digital