Senior Personalization Architect: Data-Driven CRO

HD Supply Management, LLC (USA); Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

HD Supply seeks a senior specialist to design and execute advanced, data‑driven personalization strategies that increase customer engagement and conversion across web and eCommerce platforms. You will translate complex insights into scalable testing programs and partner with cross‑functional teams to deliver measurable business impact.

As a subject‑matter expert, you will guide Site Execution, Search Operations, UX, Analytics, and Category and Site Merchandising, prioritizing high‑value

Qualifications

• Bachelor's degree in Business Administration, Marketing, Information Systems, or related field.
• 4+ years in eCommerce, digital marketing, with hands-on personalization or CRO.

Responsibilities

• Build personalized digital experiences and campaigns across web/eCommerce using tools such as Adobe Target, Optimizely, or Salesforce Personalization.
• Define audience segments using behavioral, demographic, and transactional data for tailored content and messaging.
• Partner with merchandising, marketing, content, and UX to align personalization with campaigns.
• Design and execute A/B and multivariate tests to maximize conversion.
• Monitor/core metrics: CTR, conversion rate, AOV, revenue per visitor.
• Maintain prioritised personalization roadmap based on data and goals.
• Ensure data quality and proper event tagging with analytics/engineering teams.
• Track trends and best practices to elevate the digital experience.

Skills

Personalization

CRO

eCommerce experience

Digital marketing

Education

Bachelor's degree in Business Administration / Marketing / Information Systems

Tools

Adobe Target

Optimizely

Salesforce Personalization

Job description

HD Supply seeks a senior specialist to design and execute advanced, data‑driven personalization strategies that increase customer engagement and conversion across web and eCommerce platforms. You will translate complex insights into scalable testing programs and partner with cross‑functional teams to deliver measurable business impact.

As a subject‑matter expert, you will guide Site Execution, Search Operations, UX, Analytics, and Category and Site Merchandising, prioritizing high‑value