Website CRO & Personalization Lead

Watershed; New York (NY); On-site; USD 90,000 - 105,000; Full time

Benefits offered by this job

Annual discretionary bonus

Job summary

Octus, a global provider of credit intelligence and analytics, is hiring a Website CRO Manager. You will own optimization programs, measurement, and marketing technology, partnering with Digital Marketing to drive engagement, conversions, and pipeline growth.

The ideal candidate has 4–6 years in digital optimization and analytics, with strong experience in A/B testing, personalization, GA4/GTM, and marketing automation. A data-driven, proactive mindset is essential.

Qualifications

• 4-6 years of experience in digital optimization, CRO, analytics and marketing within a B2B SaaS or enterprise environment.
• Fluent with A/B testing and personalization platforms (VWO, Optimizely, Adobe Target or similar).
• Demonstrated expertise with GA4, GTM and digital measurement best practices.
• Experience managing website forms, lead capture and marketing tech integrations.
• Advanced experience of marketing automation platforms (Salesforce Marketing Cloud preferred).
• Excellent analytical, organizational and project management skills.

Responsibilities

• Build and evolve the website optimization program with a prioritized backlog of experiments and personalization initiatives.
• Develop hypotheses, execute A/B tests and personalization campaigns, and measure business impact using analytics tools.
• Own website analytics, dashboards and data integrity across campaigns and conversions.
• Own website forms, lead capture operations, data flow to marketing automation and CRM platforms.
• Collaborate with Product, Growth and Marketing teams to improve engagement and pipeline contribution.

Skills

Digital optimization

Experiment design

Data-driven decisions

Cross-functional collaboration

Tools

GA4

Google Tag Manager

VWO / Optimizely / Adobe Target

Salesforce Marketing Cloud

Job description

Octus, a global provider of credit intelligence and analytics, is hiring a Website CRO Manager. You will own optimization programs, measurement, and marketing technology, partnering with Digital Marketing to drive engagement, conversions, and pipeline growth.

The ideal candidate has 4–6 years in digital optimization and analytics, with strong experience in A/B testing, personalization, GA4/GTM, and marketing automation. A data-driven, proactive mindset is essential.