Senior Personalization & CRO Strategist

HD Supply Management; Atlanta (GA); On-site; USD 110,000 - 150,000; Full time

Job summary

HD Supply leads a data-driven personalization program across web and eCommerce, translating customer insights into scalable tests and personalized experiences. You will partner with Site Execution, UX, Analytics, Merchandising, and Marketing to drive measurable business impact.

The role requires 5–8 years in eCommerce or digital marketing with hands-on CRO experience using tools like Adobe Target, Optimizely, or Salesforce Personalization.

Qualifications

• Bachelor's degree in a related discipline.
• 4+ years in eCommerce, digital marketing, or CRO/personalization.

Responsibilities

• Designs and leads advanced, data-driven personalization strategies across web and eCommerce platforms.
• Creates and scales A/B and multivariate tests to optimize conversions.
• Defines audience segments using behavior, demographics, and transactional data.
• Collaborates with Merchandising, Marketing, Content, UX, Analytics to align initiatives.
• Monitors KPIs like CTR, conversion rate, AOV, and revenue per visitor.
• Maintains personalization roadmap and prioritizes high-impact initiatives.
• Ensures data quality and proper event tagging across user touchpoints.
• Stays current with personalization trends and platform capabilities.

Skills

Personalization strategy

Cross-functional collaboration

Data-driven decision making

Education

Bachelor's degree in Business Administration, Marketing, Information Systems, or related discipline

Tools

Adobe Target

Optimizely

Salesforce Personalization

Job description

HD Supply leads a data-driven personalization program across web and eCommerce, translating customer insights into scalable tests and personalized experiences. You will partner with Site Execution, UX, Analytics, Merchandising, and Marketing to drive measurable business impact.

The role requires 5–8 years in eCommerce or digital marketing with hands-on CRO experience using tools like Adobe Target, Optimizely, or Salesforce Personalization.