Digital Personalization & Experimentation Lead

Belk, Inc.; Charlotte (NC); Hybrid; USD 80,000 - 120,000; Full time

Job summary

Belk, Inc. is seeking a Digital Product & Personalization Specialist to lead personalization, experimentation, and digital optimization across web and app experiences.

You will manage the day-to-day operation of the personalization and testing platform and partner with Marketing and Ecommerce to boost conversion, engagement, and revenue. In this hybrid Charlotte-based role, you will build audience segments, run A/B tests, analyze results with tools like Adobe Analytics and Quantum Metric, and

Qualifications

• Experience leading personalization and experimentation programs across web/app experiences.
• Strong analytics skills with ability to translate data into actionable insights.
• Proven collaboration with cross-functional teams (Marketing, Ecommerce, Product, UX/UI).

Responsibilities

• Lead personalization and experimentation initiatives across web and app experiences.
• Develop and execute personalization/experimentation roadmap with cross-functional partners.
• Manage audience segments, targeting rules, and personalization strategies.
• Analyze results and report insights to stakeholders and leadership.
• Support platform optimization, QA/UAT, and deployment of tests.

Skills

Personalization

Experimentation

Analytics

Dashboards

Cross-functional teamwork

Stakeholder communication

Tools

Adobe Analytics

Quantum Metric

A/B testing platform

Job description

Belk, Inc. is seeking a Digital Product & Personalization Specialist to lead personalization, experimentation, and digital optimization across web and app experiences.

You will manage the day-to-day operation of the personalization and testing platform and partner with Marketing and Ecommerce to boost conversion, engagement, and revenue. In this hybrid Charlotte-based role, you will build audience segments, run A/B tests, analyze results with tools like Adobe Analytics and Quantum Metric, and