Digital Messaging Ops Analyst - SFMC & Campaign Orchestration

CVS Health Corporation; Town of Vermont (WI); Hybrid; USD 47,000 - 122,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Paid time off

Retirement savings option

Wellness programs

Job summary

CVS Health Corporation is seeking a detail-oriented Digital Messaging Ops Analyst to join our Marketing Technology and Platforms team. This junior-level role supports implementation, maintenance, and optimization of digital outbound communications across channels, collaborating with Marketing, Operations, Engineering, and Analytics.

You will define user stories, manage backlogs, and ensure quality across HTML/CSS/AMPscript/SQL based campaigns, while documenting progress and maintaining strong

Qualifications

• 3+ years experience in Marketing, Product, Business, Consulting, or IT.
• 3+ years experience enabling marketing communications platforms for large scale cross-channel communications (Salesforce Marketing Cloud preferred).
• 3+ years experience enabling technical solutions for marketing-related functions (channel acquisition, preferences/consent, retention, cross-channel personalization).
• 3+ years hands-on with Email Studio, Content Builder, Contact Builder, Intelligence Reports, Automation Studio and Journey Builder.
• 3+ years hands-on HTML, CSS, AMPscript, SSJS and SQL.

Responsibilities

• Support implementation, maintenance, and optimization of digital communication platforms.
• Execute day-to-day customer communications with quality assurance and monitoring.
• Collaborate with Marketing, Operations, Engineering, Architecture and Analytics teams.

Skills

Marketing platforms

HTML/CSS/AMPscript/SSJS/SQL

Cross-functional collaboration

Agile / Scrum familiarity

Documentation & note-taking

Stakeholder management

Strong communication

Education

Bachelor's degree in Marketing, Engineering, or Computer Science

Tools

Salesforce Marketing Cloud

Braze

Adobe Campaign

InfoBip

Marketo

Job description

CVS Health Corporation is seeking a detail-oriented Digital Messaging Ops Analyst to join our Marketing Technology and Platforms team. This junior-level role supports implementation, maintenance, and optimization of digital outbound communications across channels, collaborating with Marketing, Operations, Engineering, and Analytics.

You will define user stories, manage backlogs, and ensure quality across HTML/CSS/AMPscript/SQL based campaigns, while documenting progress and maintaining strong