Digital Messaging Ops Analyst — Marketing Automation

9025 CVS Shared Services Resources LLC; Rhode Island; Hybrid; USD 47,000 - 122,000; Full time

Job summary

CVS Health is seeking a detail-oriented Digital Messaging Ops Analyst to support outbound customer communications across Marketing Technology platforms. This junior role focuses on execution, QA, monitoring and optimization, working with Marketing, Operations, Engineering and Analytics.

You will help define user stories, maintain backlog items, and ensure seamless delivery of cross‑channel campaigns using HTML, CSS, AMPscript, SSJS and SQL within Salesforce Marketing Cloud.

Qualifications

• 3+ years of experience in Marketing, Product, Business, Consulting, or IT.
• 3+ years of experience enabling marketing communications platforms at scale.
• 3+ years of experience enabling technical solutions for marketing-related functions (preferences, consent, retention).
• 3+ years of hands-on experience with HTML, CSS, AMPscript, SSJS and SQL.
• Familiarity with SFMC data views and tracking extracts.
• Ability to multi-task and manage several priorities with strong project management skills.
• Strong documentation skills with regular updates (meeting notes, decks, status docs).
• Excellent communication and collaboration across IT, Product, Marketing, Merchandising and Operations.

Responsibilities

• Support implementation, maintenance, and optimization of digital communication platforms used for outbound messaging across the organization.
• Be responsible for day-to-day execution, QA, monitoring, and optimization of customer communications.
• Collaborate with cross-functional teams including Marketing, Operations, Engineering, Architecture and Analytics.
• Define user stories and support the agile product team backlog to streamline priorities.
• Maintain conceptual and technical integrity of features/components for the team.

Skills

SFMC (Salesforce Marketing Cloud)

HTML

CSS

AMPscript/SSJS/SQL

Cross-Channel Marketing

Project management

Communication skills

Education

Bachelor's degree in Marketing, Engineering, or Computer Science

Tools

Salesforce Marketing Cloud

Email Studio

Content Builder

Journey Builder

Job description

CVS Health is seeking a detail-oriented Digital Messaging Ops Analyst to support outbound customer communications across Marketing Technology platforms. This junior role focuses on execution, QA, monitoring and optimization, working with Marketing, Operations, Engineering and Analytics.

You will help define user stories, maintain backlog items, and ensure seamless delivery of cross‑channel campaigns using HTML, CSS, AMPscript, SSJS and SQL within Salesforce Marketing Cloud.