Digital Messaging Operations Specialist — Marketing Tech

CVS Health Corporation; Maryland; Hybrid; USD 47,000 - 122,000; Full time

Job summary

CVS Health Corporation is hiring a Digital Messaging Ops Analyst to support the Marketing Technology and Platforms team. You will help implement and optimize outbound messaging systems, ensure quality, and monitor performance across channels.

The role requires hands-on SFMC and coding experience, strong stakeholder collaboration, and a detail-oriented, strategic mindset to drive scalable customer communications and backlog refinement.

Qualifications

• 3+ years experience in Marketing, Product, Business, Consulting, or IT.
• 3+ years of experience enabling marketing communications platforms for large scale cross channel communications (Salesforce Marketing Cloud preferred).
• 3+ years of experience enabling technical solutions for marketing-related functions (preferences, consent, retention, cross-channel personalization).
• 3+ years of hands-on experience with Email Studio, Content Builder, Contact Builder, Intelligence Reports, Automation Studio and Journey Builder.
• 3+ years of experience with HTML, CSS, AMPscript, SSJS and SQL.
• Familiarity with SFMC data views and tracking extracts.
• Ability to multi-task and manage several priorities with strong project management.
• Detail oriented with thorough documentation practices.
• Strong critical thinking and problem-solving approach.
• Ability to work with multiple stakeholders across IT, Product, Marketing, Merchandising, Call Centers and Operations.
• Excellent oral and written communication skills.
• Exceptional organization, presentation and people skills.

Responsibilities

• Support implementation, maintenance and optimization of digital communication platforms.
• Execute, QA, monitor and optimize customer communications.
• Collaborate with Marketing, Operations, Engineering, Architecture and Analytics.
• Define user stories and support team backlog for Agile Product Team.
• Maintain integrity of features/components and streamline team priorities.

Skills

Detail oriented

Strategic thinker

Cross-functional collaboration

Strong communication

Education

Bachelor's degree in Marketing

Engineering

Computer Science

Tools

Salesforce Marketing Cloud

HTML

CSS

AMPscript

SSJS

SQL

Job description

CVS Health Corporation is hiring a Digital Messaging Ops Analyst to support the Marketing Technology and Platforms team. You will help implement and optimize outbound messaging systems, ensure quality, and monitor performance across channels.

The role requires hands-on SFMC and coding experience, strong stakeholder collaboration, and a detail-oriented, strategic mindset to drive scalable customer communications and backlog refinement.