Digital Messaging Operations Analyst - Campaign Automation

CVS Health Corporation; Rhode Island; Hybrid; USD 47,000 - 122,000; Full time

Job summary

CVS Health is seeking a detail-oriented Digital Messaging Ops Analyst to join our Marketing Technology and Platforms team. In this junior level role, you will support implementation, maintenance, and optimization of our digital communication platforms used for outbound messaging across the organization.

You will be responsible for the day-to-day execution, quality assurance, monitoring, and optimization of customer communications.

Qualifications

• 3+ years in Marketing, Product, Business, Consulting, or IT.
• Experience enabling marketing communications platforms at scale.
• Experience with Email Studio, Content Builder, Journey Builder and related SFMC tools.

Responsibilities

• Support implementation, maintenance and optimization of digital communication platforms.
• Execute, QA and monitor customer communications daily.
• Collaborate with Marketing, Operations, Engineering, Architecture and Analytics on backlog and user stories.
• Maintain documentation and support Agile product team priorities.

Skills

Marketing platforms

Cross-functional teamwork

Communication

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Braze

Adobe Campaign

InfoBip

Marketo

Oracle Eloqua

Responsys

IBM Watson

HTML

CSS

AMPscript

SSJS

SQL

Job description

CVS Health is seeking a detail-oriented Digital Messaging Ops Analyst to join our Marketing Technology and Platforms team. In this junior level role, you will support implementation, maintenance, and optimization of our digital communication platforms used for outbound messaging across the organization.

You will be responsible for the day-to-day execution, quality assurance, monitoring, and optimization of customer communications.