Digital Messaging Ops Analyst - Marketing Tech

CVS Health Corporation; New Jersey; Hybrid; USD 47,000 - 122,000; Full time

Job summary

CVS Health Corporation is seeking a junior Digital Messaging Ops Analyst to support the Marketing Technology platform. You will execute customer communications, QA and monitor campaigns, and partner with cross-functional teams to refine features.

The role focuses on Agile backlog support and ensuring platform integrity. Ideal candidates have 3+ years in marketing/IT, SFMC experience, and strong HTML/CSS/AMPscript/SQL skills, with a Bachelor’s in Marketing, Engineering, or CS.

Qualifications

• 3+ years in marketing, product, business, consulting, or IT.
• 3+ years deploying marketing communications platforms for large-scale cross-channel communications (SFMC preferred).
• 3+ years enabling technical solutions for marketing functions (preferences/consent, retention, cross-channel personalization).
• 3+ years of hands-on experience with Email Studio, Content Builder, Contact Builder, Intelligence Reports, Automation Studio and Journey Builder.
• 3+ years of HTML/CSS/AMPscript/SSJS/SQL.
• Familiarity with SFMC data views and tracking extracts.

Responsibilities

• Support implementation, maintenance, and optimization of digital messaging platforms.
• Perform day-to-day execution, QA, monitoring, and optimization of customer communications.
• Collaborate with Marketing, Operations, Engineering, Architecture and Analytics to define user stories and backlogs.

Skills

SFMC

HTML/CSS/AMPscript

SQL

Project management

Stakeholder management

Communication skills

Agile/Scrum

Email Studio

Content Builder

Journey Builder

Education

Bachelor's degree in Marketing, Engineering, or CS

Tools

Salesforce Marketing Cloud

Job description

CVS Health Corporation is seeking a junior Digital Messaging Ops Analyst to support the Marketing Technology platform. You will execute customer communications, QA and monitor campaigns, and partner with cross-functional teams to refine features.

The role focuses on Agile backlog support and ensuring platform integrity. Ideal candidates have 3+ years in marketing/IT, SFMC experience, and strong HTML/CSS/AMPscript/SQL skills, with a Bachelor’s in Marketing, Engineering, or CS.