Digital Messaging Ops Analyst — Marketing Tech

CVS Health Corporation; Illinois; Hybrid; USD 47,000 - 122,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

Retirement savings options

Paid time off

Wellness programs

Job summary

CVS Health is seeking a detail-oriented Digital Messaging Ops Analyst to join our Marketing Technology and Platforms team. In this junior level role you will support the deployment and optimization of our digital communications across channels.

You will define user stories, backlogs and work with cross-functional teams including Marketing, Operations and Analytics. The role emphasizes QA, monitoring, and continuous improvement of customer communications in an Agile environment.

Qualifications

• 3+ years of experience in Marketing, Product, Business, Consulting, or IT.
• 3+ years enabling marketing communications platforms for large scale cross-channel communications.
• 3+ years enabling technical solutions for marketing-related functions including retention and personalization.
• 3+ years with Email Studio, Content Builder, Contact Builder, Intelligence Reports, Automation Studio and Journey Builder.
• 3+ years hands-on experience with HTML, CSS, AMPscript, SSJS and SQL.
• Familiarity with SFMC data views and tracking extracts.
• Ability to multi-task with strong project management skills.
• Detail-oriented with regular documentation and note-taking.
• Strong analytical thinker with solution-based problem solving.
• Experience working with IT, Product Management, Marketing, Merchandising, Call Centers and Operations.
• Excellent verbal and written communication skills.
• Exceptional organization, presentation and people skills.

Responsibilities

• Support implementation, maintenance and optimization of digital communication platforms for outbound messaging.
• Execute day-to-day operations, quality assurance, monitoring and optimization of customer communications.
• Collaborate with Marketing, Operations, Engineering, Architecture and Analytics teams.
• Define user stories and support the team backlog to drive feature delivery.
• Maintain articulation of conceptual and technical integrity of features and components.

Skills

Marketing experience

Product management

Business analysis

Communication skills

Project management

HTML

CSS

AMPscript

SSJS

SQL

Education

Bachelor's degree in Marketing, Engineering, or Computer Science

Tools

Salesforce Marketing Cloud

Braze

Adobe Campaign

InfoBip

Marketo

Oracle Eloqua

Responsys

IBM Watson

Job description

CVS Health is seeking a detail-oriented Digital Messaging Ops Analyst to join our Marketing Technology and Platforms team. In this junior level role you will support the deployment and optimization of our digital communications across channels.

You will define user stories, backlogs and work with cross-functional teams including Marketing, Operations and Analytics. The role emphasizes QA, monitoring, and continuous improvement of customer communications in an Agile environment.