Digital Messaging Ops Analyst — Multi-Channel Marketing Tech

CVS Health Corporation

Massachusetts

Hybrid

USD 47,000 - 122,000

Full time

3 days ago

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Job summary

CVS Health is seeking a detail-oriented Digital Messaging Ops Analyst to join the Marketing Technology and Platforms team. In this junior role, you will support the implementation, maintenance, and optimization of digital communication platforms for outbound messaging.

You will work with Marketing, Operations, Engineering, and Analytics to ensure quality and timely delivery. You will define user stories for an Agile product team and manage backlogs while maintaining technical integrity of

Qualifications

3+ years in Marketing, Product, Business, Consulting, or IT.
3+ years deploying marketing communications platforms for large scale cross-channel communications (Salesforce Marketing Cloud preferred).
3+ years enabling technical solutions for marketing functions (preferences, consent management, etc.).
3+ years of hands-on experience with SFMC components (Email Studio, Content Builder, Contact Builder, Automation Studio, Journey Builder).
3+ years of HTML, CSS, AMPscript, SSJS and SQL experience.
Familiarity with SFMC data views and tracking extracts.
Strong multi-tasking and project management abilities.
Excellent documentation and stakeholder communication skills.
Ability to work with IT, Product Management, Marketing, Merchandising, Call Centers.

Responsibilities

Support implementation, maintenance, and optimization of digital communication platforms.
Execute, QA, monitor, and optimize customer communications.
Collaborate with Marketing, Operations, Engineering, Architecture and Analytics.
Define user stories and support team backlog for Agile product team.
Maintain documentation and project status updates.