Digital Messaging Ops Analyst — Marketing Cloud

CVS Health Corporation; Town of Florida (NY); Hybrid; USD 47,000 - 122,000; Full time

Benefits offered by this job

Comprehensive benefits

Bonus eligibility

Job summary

CVS Health Corporation is seeking a Digital Messaging Ops Analyst to join our Marketing Technology and Platforms team. In a junior level role, you will support implementation, maintenance, and optimization of our digital communications across channels.

You will work with Marketing, Operations, Engineering, Architecture and Analytics to define user stories and support the team backlog. You will manage day-to-day execution, quality assurance, monitoring, and optimization of customer

Qualifications

• 3+ years in Marketing, Product, Business, Consulting, or IT.
• 3+ years administering marketing communications platforms for large scale cross-channel communications.
• 3+ years enabling technical solutions for marketing-related functions.

Responsibilities

• Support implementation, maintenance, and optimization of digital communication platforms.
• Execute day-to-day customer communications with QA, monitoring, and optimization.
• Collaborate with Marketing, Operations, Engineering, Architecture and Analytics to define user stories and support the team backlog.

Skills

Marketing platforms

Salesforce Marketing Cloud

Email Studio

Content Builder

Journey Builder

AMPscript/SSJS

SQL

Channel personalization

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Engineering, or Computer Science

Tools

Braze

Adobe Campaign

InfoBip

Marketo

Oracle Eloqua

Responsys

IBM Watson

Job description

CVS Health Corporation is seeking a Digital Messaging Ops Analyst to join our Marketing Technology and Platforms team. In a junior level role, you will support implementation, maintenance, and optimization of our digital communications across channels.

You will work with Marketing, Operations, Engineering, Architecture and Analytics to define user stories and support the team backlog. You will manage day-to-day execution, quality assurance, monitoring, and optimization of customer