Digital Messaging Program Lead — CRM & Automation

CVS Health Corporation; Kentucky; Hybrid; USD 47,000 - 122,000; Full time

Benefits offered by this job

Benefits package

Comprehensive health coverage

Job summary

CVS Health Corporation is seeking a Digital Messaging Ops Analyst at a junior level to support the rollout, maintenance, and optimization of our outbound digital communications. You will work with Marketing, Operations, Engineering, Architecture and Analytics to ensure reliable messaging and data-driven improvements.

The role requires 3+ years in marketing/IT domains and hands-on experience with Salesforce Marketing Cloud and related tools, plus HTML/AMPscript/SQL skills.

Qualifications

• 3+ years required experience in Marketing, Product, Business, Consulting, or IT.
• 3+ years of experience enabling, administrating, or deploying marketing communications platforms for large scale cross channel communications (Salesforce Marketing Cloud preferred; may include experience with Braze, Adobe Campaign, InfoBip, Marketo, Oracle Eloqua or Responsys, IBM Watson, etc.)
• 3+ years of experience enabling technical solutions for marketing-related functions, including channel acquisition, preferences and consent management, customer retention, or cross channel personalization
• 3+ years of strong experience working with Email Studio, Content Builder, Contact Builder, Intelligence Reports, Automation Studio and Journey Builder
• 3+ years of hands-on experience with HTML, CSS, AMPscript, SSJS and SQL
• Familiarity with SFMC data views and tracking extracts
• Ability to multi-task and manage several priorities across various lines of business at a given time with a strong knack for project management
• Detail orientated with an ability to keep up-to-date and thorough documentation on a regular basis, including meeting notes, PowerPoint decks, project status documentation, etc.
• Strong critical thinker who makes balanced, insightful decisions using solutions-based thinking in problem solving, asking probing questions and looking for underlying issues
• Ability to work with a variety of internal and external stakeholders, including but not limited to IT, Product Management, Marketing, Merchandising, Call Centers and Operations
• Excellent oral and written communication skills
• Exceptional organization, presentation and people skills with a strategic approach to problem solving

Responsibilities

• Support implementation, maintenance, and optimization of digital communication platforms used for outbound messaging across the organization.
• Day-to-day execution, quality assurance, monitoring, and optimization of customer communications.
• Collaborate with cross-functional teams including Marketing, Operations, Engineering, Architecture and Analytics.
• Define user stories and support the team backlog in an Agile Product Team.

Skills

Marketing communications platforms

Email Studio

Content Builder

Journey Builder

HTML

CSS

AMPscript

SSJS

SQL

Project management

Cross-functional collaboration

Strong communication

Education

Bachelor's degree in Marketing, Engineering, or Computer Science

Tools

Salesforce Marketing Cloud

Braze

Adobe Campaign

InfoBip

Marketo

Oracle Eloqua or Responsys

IBM Watson

Job description

CVS Health Corporation is seeking a Digital Messaging Ops Analyst at a junior level to support the rollout, maintenance, and optimization of our outbound digital communications. You will work with Marketing, Operations, Engineering, Architecture and Analytics to ensure reliable messaging and data-driven improvements.

The role requires 3+ years in marketing/IT domains and hands-on experience with Salesforce Marketing Cloud and related tools, plus HTML/AMPscript/SQL skills.