Digital Messaging Ops Analyst: Cross-Channel Campaigns

CVS Health Corporation; Connecticut; Hybrid; USD 47,000 - 122,000; Full time

Job summary

CVS Health is seeking a Digital Messaging Ops Analyst to join the Marketing Technology and Platforms team. This junior role supports the implementation, maintenance, and optimization of our outbound digital communications.

You will handle day-to-day execution, quality assurance, monitoring, and optimization of customer messages while collaborating with Marketing, Operations, Engineering, Architecture and Analytics.

Qualifications

• 3+ years in Marketing, Product, Business, Consulting, or IT.
• 3+ years enabling marketing communications platforms at large scale (Salesforce Marketing Cloud preferred; other tools listed).
• 3+ years enabling technical solutions for marketing-related functions (e.g., acquisition, consent management, retention, cross-channel personalization).
• 3+ years hands-on experience with Email Studio, Content Builder, Contact Builder, Intelligence Reports, Automation Studio and Journey Builder.
• 3+ years of HTML, CSS, AMPscript, SSJS and SQL.
• Familiarity with SFMC data views and tracking extracts.
• Ability to manage multiple priorities and document thoroughly.
• Strong collaboration with IT, Product, Marketing, Merchandising, Call Centers and Operations.

Responsibilities

• Support implementation, maintenance, and optimization of digital communication platforms for outbound messaging.
• Execute, QA, monitor, and optimize customer communications daily.
• Collaborate with Marketing, Operations, Engineering, Architecture and Analytics.
• Define user stories and support the team backlog within an Agile Product Team.

Skills

Email Marketing

Marketing Platforms

HTML

AMPscript

SSJS

SQL

Cross-functional collaboration

Project management

Education

Bachelor's degree in Marketing, Engineering, or Computer Science

Tools

Salesforce Marketing Cloud

Braze

Adobe Campaign

InfoBip

Marketo

Oracle Eloqua

Responsys

IBM Watson

Job description

CVS Health is seeking a Digital Messaging Ops Analyst to join the Marketing Technology and Platforms team. This junior role supports the implementation, maintenance, and optimization of our outbound digital communications.

You will handle day-to-day execution, quality assurance, monitoring, and optimization of customer messages while collaborating with Marketing, Operations, Engineering, Architecture and Analytics.