Cross-Channel Digital Messaging Specialist

CVS Health Corporation; North Dakota; Hybrid; USD 47,000 - 122,000; Full time

Benefits offered by this job

Bonus eligibility

Short‑term incentive program

Commissions (incentive program)

Job summary

CVS Health is seeking a Digital Messaging Ops Analyst to join the Marketing Technology and Platforms team. In this junior level role you will support the implementation, maintenance and optimization of digital communication platforms used for outbound messaging across the organization.

You will handle day-to-day execution, QA, monitoring and optimization of customer communications, collaborating with Marketing, Operations, Engineering, Architecture and Analytics.

Qualifications

• 3+ years in Marketing, Product, Business, Consulting, or IT.
• 3+ years deploying marketing communications platforms for large scale cross-channel communications.
• 3+ years enabling technical solutions for marketing-related functions.
• 3+ years of experience with Email Studio, Content Builder, Contact Builder, Intelligence Reports, Automation Studio and Journey Builder.
• 3+ years hands-on experience with HTML, CSS, AMPscript, SSJS and SQL.
• Familiarity with SFMC data views and tracking extracts.
• Strong multi-tasking and project management skills; thorough documentation.
• Good communication, strategic problem solving, and stakeholder management.

Responsibilities

• Support implementation, maintenance and optimization of digital communication platforms.
• Execute, QA, monitor and optimize customer communications day-to-day.
• Collaborate with Marketing, Operations, Engineering, Architecture and Analytics.
• Define user stories and support team backlog within an Agile Product Team.
• Maintain technical integrity of features and components for the team.

Skills

Marketing platforms

HTML/CSS/AMPscript/SSJS/SQL

Email marketing tools

Cross-channel personalization

Project management

Stakeholder collaboration

Documentation

Agile processes

Analytics/reporting

Data views tracking

Education

Bachelor's degree in Marketing, Engineering, or Computer Science

Tools

Salesforce Marketing Cloud

Braze

Adobe Campaign

InfoBip

Marketo

Oracle Eloqua

Responsys

IBM Watson

Job description

CVS Health is seeking a Digital Messaging Ops Analyst to join the Marketing Technology and Platforms team. In this junior level role you will support the implementation, maintenance and optimization of digital communication platforms used for outbound messaging across the organization.

You will handle day-to-day execution, QA, monitoring and optimization of customer communications, collaborating with Marketing, Operations, Engineering, Architecture and Analytics.