Digital Messaging Operations Specialist

CVS Health Corporation; Washington; Hybrid; USD 47,000 - 122,000; Full time

Job summary

CVS Health is seeking a Digital Messaging Ops Analyst to support the marketing tech platform and outbound communications. You’ll handle day-to-day execution, quality assurance, and optimization across channels, partnering with Marketing, Operations, Engineering, Architecture and Analytics.

This junior-level role focuses on defining user stories, maintaining the backlog, and ensuring the technical integrity of features within an Agile product team.

Qualifications

• 3+ years of experience in Marketing, Product, Business, Consulting, or IT.
• 3+ years of experience enabling, administrating, or deploying marketing communications platforms for large scale cross channel communications.
• 3+ years of experience enabling technical solutions for marketing-related functions, including channel acquisition, preferences and consent management, customer retention, or cross channel personalization.
• 3+ years of strong experience working with Email Studio, Content Builder, Contact Builder, Intelligence Reports, Automation Studio and Journey Builder.
• 3+ years of hands-on experience with HTML, CSS, AMPscript, SSJS and SQL.
• Familiarity with SFMC data views and tracking extracts.
• Ability to multi-task and manage several priorities across various lines of business with strong project management.
• Detail oriented with up-to-date documentation including meeting notes, decks, status docs.
• Strong critical thinking and stakeholder management.

Responsibilities

• Support implementation and ongoing optimization of digital messaging platforms.
• Execute, QA, and monitor customer communications across channels.
• Collaborate with Marketing, Operations, Engineering, Architecture and Analytics.
• Define user stories and maintain the team backlog in an Agile product team.

Skills

Email marketing platforms

HTML/AMPscript/SSJS/SQL

Agile product management

Cross-channel marketing

Education

Bachelor's degree in Marketing, Engineering, or Computer Science

Tools

Salesforce Marketing Cloud

Braze

Adobe Campaign

InfoBip

Marketo

Oracle Eloqua

Responsys

Email Studio

Content Builder

Journey Builder

Job description

CVS Health is seeking a Digital Messaging Ops Analyst to support the marketing tech platform and outbound communications. You’ll handle day-to-day execution, quality assurance, and optimization across channels, partnering with Marketing, Operations, Engineering, Architecture and Analytics.

This junior-level role focuses on defining user stories, maintaining the backlog, and ensuring the technical integrity of features within an Agile product team.