Digital Messaging Operations Specialist

CVS Health Corporation; South Carolina; Hybrid; USD 47,000 - 122,000; Full time

Job summary

CVS Health is seeking a detail-oriented Digital Messaging Ops Analyst to join our Marketing Technology and Platforms team. In this junior level role, you will support implementation, maintenance, and optimization of our digital communication platforms used for outbound messaging across the organization.

You will be responsible for day-to-day execution, quality assurance, monitoring and optimization of customer communications, collaborating with cross-functional teams including Marketing,

Qualifications

• 3+ years experience in marketing, product, business, consulting, or IT.
• 3+ years experience enabling marketing communications platforms at scale (Salesforce Marketing Cloud preferred).
• 3+ years experience enabling technical solutions for marketing-related functions (preferences, consent, retention).
• 3+ years hands-on experience with Email Studio, Content Builder, Contact Builder, Intelligence Reports, Automation Studio and Journey Builder.
• 3+ years hands-on HTML, CSS, AMPscript, SSJS and SQL.
• Familiarity with SFMC data views and tracking extracts.
• Strong project management and stakeholder collaboration skills.
• Excellent communication and documentation habits.

Responsibilities

• Support implementation, maintenance and optimization of digital communication platforms.
• Oversee day-to-day execution, QA, monitoring and optimization of customer communications.
• Collaborate with Marketing, Operations, Engineering, Architecture and Analytics teams.
• Define user stories and support team backlog within an Agile Product Team.

Skills

Marketing platforms experience

Project management

HTML/CSS/AMPscript/SSJS/SQL

Education

Bachelor's degree in Marketing, Engineering, or CS

Tools

Salesforce Marketing Cloud

Email Studio

Content Builder

Contact Builder

Automation Studio

Journey Builder

AMPscript

Job description

CVS Health is seeking a detail-oriented Digital Messaging Ops Analyst to join our Marketing Technology and Platforms team. In this junior level role, you will support implementation, maintenance, and optimization of our digital communication platforms used for outbound messaging across the organization.

You will be responsible for day-to-day execution, quality assurance, monitoring and optimization of customer communications, collaborating with cross-functional teams including Marketing,