Digital Membership Growth & Retention Manager

Kinsley Power Systems; Chicago (IL); On-site; USD 62,000 - 75,000; Full time

Job summary

WTTW and WFMT in Chicago seek a Digital Membership Marketing Manager to plan, execute, and optimize digital campaigns that grow our membership and fundraising across email, web, donation forms, streaming, SMS, social, and paid media.

You will translate campaign objectives into effective tactics, manage multiple projects from planning through analysis, and use results to improve performance while collaborating with internal teams and external partners.

Qualifications

• 3-5 years in digital marketing, fundraising, membership, email marketing, or related field.
• Nonprofit, public media, membership, or subscription experience a plus.
• Hands-on with CRM, email marketing, automation, CMS, and SMS platforms.

Responsibilities

• Plan, execute, and optimize digital membership and fundraising campaigns across email, web, donation forms, streaming, SMS, paid media, social media, search, and other digital channels.
• Manage campaign planning and execution from start to finish, including goals, audiences, messaging, offers, creative needs, timelines, budgets, tracking, and performance measurement and analysis.
• Use member, audience, and campaign data to inform segmentation, targeting, testing, and optimization.
• Own campaign performance measurement and analysis across membership, revenue, acquisition, retention, conversion, and engagement KPIs; synthesize data across channels to uncover trends and opportunities.
• Develop and execute testing and automation strategies, including A/B testing and automated member journeys.
• Serve as the day-to-day campaign contact for digital agencies and vendors, coordinating timelines and reporting.
• Maintain campaign calendars, documentation, tracking standards, and reporting practices.
• Stay current on digital fundraising, direct response, email marketing, automation, and digital campaign practices.

Skills

Analytical skills

Project management

Communication skills

Microsoft Excel

Education

Bachelor's degree

Tools

Tessitura

ActiveCampaign

Prospect2

CRM platforms

SMS platforms

CMS

Email marketing platforms

Job description

WTTW and WFMT in Chicago seek a Digital Membership Marketing Manager to plan, execute, and optimize digital campaigns that grow our membership and fundraising across email, web, donation forms, streaming, SMS, social, and paid media.

You will translate campaign objectives into effective tactics, manage multiple projects from planning through analysis, and use results to improve performance while collaborating with internal teams and external partners.