Digital Membership Growth Strategist

Wfmt, Inc.; Chicago (IL); Hybrid; USD 62,000 - 75,000; Full time

Benefits offered by this job

Benefits package

Job summary

WTTW and WFMT in Chicago seek a Digital Membership Marketing Manager to plan, execute, and optimize digital campaigns that grow our membership base. You will manage campaigns across email, web, donation forms, streaming, SMS, paid media, social, and more.

You will leverage audience insights and testing to improve results, collaborate with internal teams and external partners, and contribute to revenue and membership goals.

Qualifications

• 3-5 years of digital marketing, fundraising, or membership experience in nonprofit/media.
• Hands-on campaigns from planning to optimization across email and digital channels.
• Experience with CRM, email marketing, automation, fundraising, CMS, and/or SMS platforms.

Responsibilities

• Plan, execute, and optimize digital membership and fundraising campaigns across channels.
• Manage campaign planning from goals through reporting, on time and budget aware.
• Use audience data to inform segmentation, testing, and optimization.
• Own measurement of KPIs across channels and translate insights into actions.
• Develop testing and automation strategies, including welcome and renewal journeys.
• Coordinate with digital agencies and vendors on timelines and deliverables.

Skills

Analytical skills

Project management

Organizational skills

Excel proficiency

Budgets

Vendor coordination

Education

Bachelor's degree

Tools

CRM platforms

Email marketing

Automation tools

Tessitura

ActiveCampaign

CMS

SMS platforms

Job description

WTTW and WFMT in Chicago seek a Digital Membership Marketing Manager to plan, execute, and optimize digital campaigns that grow our membership base. You will manage campaigns across email, web, donation forms, streaming, SMS, paid media, social, and more.

You will leverage audience insights and testing to improve results, collaborate with internal teams and external partners, and contribute to revenue and membership goals.