Growth & Audience Acquisition Director

Chicago Public Media Inc; Chicago (IL); On-site; USD 118,000 - 147,000; Full time

Benefits offered by this job

Competitive salary

Generous benefits package

Job summary

Chicago Public Media in Chicago, IL is seeking a Director of Growth & Acquisition to lead audience growth across WBEZ, Sun-Times, Vocalo, and future platforms. This role oversees acquisition strategy across digital, audio, on-air, paid media and emerging channels, with accountability for CPA efficiency and sustainable long-term growth.

The Director partners with Product, Marketing, Insights, Development, and Editorial teams to build scalable audience pathways that strengthen engagement,

Qualifications

• Experience leading multi-channel audience or membership acquisition strategies
• Strong analytical, forecasting, and performance optimization capabilities
• Experience managing paid digital growth channels and acquisition performance
• Ability to translate audience insights into actionable growth strategies

Responsibilities

• Develop acquisition strategies aligned with long-term audience and revenue goals
• Forecast acquisition performance and channel contribution
• Lead acquisition testing and optimization across channels
• Collaborate with Product, Marketing, Insights, Editorial, and Development teams

Skills

Multi-channel growth

Acquisition strategy

CPA & LTV modeling

Cross-functional leadership

Forecasting & analytics

Paid media management

Job description

Chicago Public Media in Chicago, IL is seeking a Director of Growth & Acquisition to lead audience growth across WBEZ, Sun-Times, Vocalo, and future platforms. This role oversees acquisition strategy across digital, audio, on-air, paid media and emerging channels, with accountability for CPA efficiency and sustainable long-term growth.

The Director partners with Product, Marketing, Insights, Development, and Editorial teams to build scalable audience pathways that strengthen engagement,