Director of Growth & Membership Acquisition

Chicago Sun-Times; Chicago (IL); On-site; USD 118,000 - 147,000; Full time

Benefits offered by this job

Competitive salary

Medical, dental, vision insurance

Vacation and holidays

Retirement savings plan

Commuter benefits

Job summary

Chicago Public Media is seeking a Director of Growth & Acquisition to lead audience growth and member acquisition across WBEZ, Sun-Times, and Vocalo. You will drive acquisition strategy across digital, audio, on-air, paid media and emerging platforms, with accountability for revenue, conversion, and sustainable growth.

The role partners with Product, Marketing, Insights, Development, and Editorial teams to build scalable audience pathways that strengthen engagement, registration, and membership

Qualifications

• Experience leading multi-channel audience or membership acquisition strategies
• Strong understanding of CPA, LTV, conversion optimization, and revenue modeling
• Experience managing paid digital growth channels and acquisition performance
• Strong analytical, forecasting, and performance optimization capabilities
• Ability to build scalable audience growth systems and testing frameworks
• Experience leading cross-functional initiatives across Product, Marketing, Editorial, and Insights teams
• Strong understanding of audience engagement, registration growth, and conversion strategy
• Ability to translate audience insights and behavioral data into actionable growth strategies

Responsibilities

• Develop acquisition strategies aligned with long-term audience and revenue goals
• Establish CPA and LTV frameworks to guide sustainable growth decisions
• Forecast acquisition performance, conversion trends, and channel contribution
• Identify scalable growth opportunities across paid media, audio, partnerships, and emerging platforms
• Partner with Product and Lifecycle teams to strengthen audience registration, engagement, and conversion pathways
• Lead acquisition testing and optimization across channels, products, and audience segments
• Define channel strategy, KPI governance, and attribution standards
• Maintain visibility into acquisition performance through reporting and dashboard oversight
• Partner with membership leadership to align acquisition messaging with broader audience and membership strategies
• Translate organizational narratives into high-performing acquisition campaigns

Job description

Chicago Public Media is seeking a Director of Growth & Acquisition to lead audience growth and member acquisition across WBEZ, Sun-Times, and Vocalo. You will drive acquisition strategy across digital, audio, on-air, paid media and emerging platforms, with accountability for revenue, conversion, and sustainable growth.

The role partners with Product, Marketing, Insights, Development, and Editorial teams to build scalable audience pathways that strengthen engagement, registration, and membership