Digital Media Buyer: Lead Gen & ROI Optimizer

Corebridge Financial, Inc.; South Carolina; On-site; USD 80,000 - 85,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Employee Assistance Program

Matching charitable donations

Volunteer Time Off

Paid Time Off

Job summary

Corebridge Direct is hiring a Digital Media Buyer to grow leads and written premium across social, search, email, and emerging channels. You will plan, buy, and optimize campaigns, collaborate on creative, and drive ROI with data-driven decisions.

The role emphasizes hands-on paid social, campaign analytics, and vendor management within an in-house marketing team. The ideal candidate thrives on performance, testing, and continuous improvement.

Qualifications

• Experience in digital media buying and performance marketing.
• Experience with paid social and CPC/CPL buying models is preferred.
• Ability to collaborate on creative, ad copy, messaging, and testing strategies.
• Strong negotiation, analytical, and budget-management skills.

Responsibilities

• Execute and optimize digital media campaigns to drive quality leads and written premium.
• Manage budgets, pacing, and performance targets across media channels.
• Lead campaigns on paid social, including setup, targeting, testing, and reporting.
• Collaborate on creative concepts and ensure compliance with brand standards.

Skills

Email marketing

Paid search

Lead generation

CAN-SPAM

Ad copy testing

Negotiation

Analytical

Excel

Education

Bachelor’s degree in Marketing, Communications, Advertising, or related field

Tools

Meta Ads Manager

HTML

Email platforms

Job description

Corebridge Direct is hiring a Digital Media Buyer to grow leads and written premium across social, search, email, and emerging channels. You will plan, buy, and optimize campaigns, collaborate on creative, and drive ROI with data-driven decisions.

The role emphasizes hands-on paid social, campaign analytics, and vendor management within an in-house marketing team. The ideal candidate thrives on performance, testing, and continuous improvement.