Digital Media Buyer: Lead Gen & ROI Optimizer

Corebridge Financial, Inc.; Massachusetts; On-site; USD 80,000 - 85,000; Full time

Benefits offered by this job

Health and Wellness

401(k) retirement plan

Employee Assistance Program

Matching charitable donations

Volunteer Time Off

Paid Time Off

Job summary

Corebridge Direct seeks a Digital Media Buyer to nurture, optimize, and grow media campaigns. You will drive new lead acquisition and written premium across social, email, paid search, and emerging channels.

You will plan, execute, optimize, and report on campaigns while collaborating with the in-house marketing team to meet weekly, monthly, and annual goals. The ideal candidate is inquisitive, innovative, and motivated to improve campaign performance and ROI, with strong negotiation and

Qualifications

• 2+ years of digital media buying, performance marketing or lead generation experience.
• Hands-on paid social experience, including Meta Ads Manager.
• Experience with campaign setup, targeting, budgeting, optimization, testing, and performance reporting.
• Proficiency with CPC, CPL and other performance-based buying models.

Responsibilities

• Execute and optimize digital media campaigns to drive quality leads and written premium.
• Drive profitability growth across assigned media channels and campaigns.
• Manage budgets and pacing to align with media strategy and targets.
• Manage paid social campaigns: setup, targeting, testing, budgeting, optimization, reporting.

Skills

Digital media buying

Paid social advertising

Budget management

Campaign optimization

Data analysis

Excel

Education

Bachelor’s degree in Marketing, Communications, Advertising, Media Studies, or related field

Tools

Meta Ads Manager

Email marketing platforms

HTML

Job description

Corebridge Direct seeks a Digital Media Buyer to nurture, optimize, and grow media campaigns. You will drive new lead acquisition and written premium across social, email, paid search, and emerging channels.

You will plan, execute, optimize, and report on campaigns while collaborating with the in-house marketing team to meet weekly, monthly, and annual goals. The ideal candidate is inquisitive, innovative, and motivated to improve campaign performance and ROI, with strong negotiation and