Digital Media Buyer: Lead Gen & ROI Optimizer

Corebridge Financial, Inc.; New Mexico; On-site; USD 80,000 - 85,000; Full time

Benefits offered by this job

Health and Wellness

Retirement Savings

Employee Assistance Program

Matching charitable donations

Volunteer Time Off

Paid Time Off

Job summary

Corebridge Direct is seeking a Digital Media Buyer to nurture, optimize, and grow existing and new media campaigns. This role is accountable for driving new lead acquisition and written premium across multiple digital media channels, with an emphasis on social media, as well as opportunities across email marketing, paid search, vertical ad listings, and emerging media channels.

The Digital Media Buyer is responsible for planning, execution, buying, optimization, performance analysis, creative

Qualifications

• Experience in digital media buying and performance marketing.
• Strong negotiation and relationship-building skills.
• Ability to analyze campaign data and translate into optimization recommendations.
• Experience with CPC/CPL models and budget management.
• Bachelor’s degree preferred but not required.

Responsibilities

• Execute and optimize digital media campaigns to drive quality leads and written premium.
• Drive growth across media channels and campaigns.
• Manage budgets and pacing to align with strategy and targets.
• Manage paid social campaigns including setup, targeting, testing, budgeting, and reporting.
• Collaborate on creative concepts and ensure compliance with brand standards.

Skills

Digital media buying

Performance marketing

Lead generation

Paid social

Campaign optimization

Education

Bachelor’s degree in Marketing, Communications, Advertising, Media Studies, or related field

Tools

Meta Ads Manager

Job description

Corebridge Direct is seeking a Digital Media Buyer to nurture, optimize, and grow existing and new media campaigns. This role is accountable for driving new lead acquisition and written premium across multiple digital media channels, with an emphasis on social media, as well as opportunities across email marketing, paid search, vertical ad listings, and emerging media channels.

The Digital Media Buyer is responsible for planning, execution, buying, optimization, performance analysis, creative